Down 20% to 40%: These oversold ASX shares could be bargains hiding in plain sight

These shares could be bargain buys according to analysts.

| More on:
A young woman lifts her red glasses with one hand as she takes a closer look at news about interest rates rising and one expert's surprising recommendation as to which ASX shares to buy

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The market has taken a beating in recent weeks, and while some of the selling may be justified, there are always a few high-quality ASX shares that get unfairly dragged down with the rest.

These are the moments long-term investors wait for — when oversold shares of great businesses offer entry points too good to ignore.

Right now, three standouts have seen their share prices fall well below recent highs — despite continuing to deliver a strong underlying performance. Here's why analysts think they could be bargain buys:

Pro Medicus Ltd (ASX: PME)

Down over 30% from its 52-week high

It is not often that one of the ASX's most respected healthcare tech companies trades at this kind of discount to its high. Pro Medicus — the medical imaging software company behind the market-leading Visage 7 platform — has been sold off in recent weeks as part of a broader tech shakeout.

But its fundamentals remain extremely strong. The company continues to win major hospital contracts in the US, boasts strong profit margins, and has zero debt. Its growth is underpinned by global digitisation in healthcare, and it is even expanding its AI capabilities through research partnerships like the one recently signed with UCSF.

This is a business that has historically been priced for perfection — and while it is still not cheap by traditional metrics, the recent share price pullback could be a golden opportunity for those who believe in its long-term mission.

Bell Potter has a buy rating and $280.00 price target on its shares.

Lovisa Holdings Ltd (ASX: LOV)

Down ~40% from its 52-week high

If you're after a rare combination of global expansion and retail flair, Lovisa stands out as an ASX share to buy.

The fast-fashion jewellery retailer has built a growing empire of stores across Australia, the US, Europe and beyond — all while maintaining impressive returns on capital and tight control of its vertically integrated model.

Recent share price weakness appears to reflect broader market nerves, tariff concerns, and CEO transition uncertainty, rather than anything fundamentally broken with the business. Sales momentum remains solid, and the brand continues to roll out stores into large untapped markets.

Morgan Stanley appears to see this as a buying opportunity. Earlier this month, its analysts put an overweight rating and $31.50 price target on Lovisa's shares.

Universal Store Holdings Ltd (ASX: UNI)

Down 22% from its 52-week high

Universal Store is another under-the-radar retailer that's quietly executing a strong growth plan. The youth-focused fashion business continues to gain market share while expanding its footprint across Australia.

The team at Macquarie remains bullish, citing its strong brand loyalty, store rollout potential, and impressive cash generation as reasons to buy.

The broker recently named it as one of its best small to mid cap picks with an outperform rating and $9.80 price target.

Motley Fool contributor James Mickleboro has positions in Lovisa, Pro Medicus, and Universal Store. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Lovisa and Macquarie Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended Pro Medicus. The Motley Fool Australia has positions in and has recommended Macquarie Group. The Motley Fool Australia has recommended Lovisa and Pro Medicus. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Cheap Shares

Broker working with share prices on computers.
Cheap Shares

Why UBS thinks Magellan shares could deliver a 15% return in the next year

The broker is excited about this stock.

Read more »

Happy work colleagues give each other a fist pump.
Cheap Shares

Morgans names 2 cheap ASX 200 shares to buy

The leading broker thinks these shares are being undervalued by the market.

Read more »

Happy couple looking at a phone and waiting for their flight at an airport.
Cheap Shares

2 ASX 300 shares to buy this month: experts

These stocks could be leading opportunities according to one expert.

Read more »

A senior investor wearing glasses sits at his desk and works on his ASX shares portfolio on his laptop2
Cheap Shares

Is this beaten-up stock the best value buy in the ASX 200?

An expert has outlined why this stock is an attractive opportunity.

Read more »

A woman smiles as she sits on the bus using her phone and listening to music through headphones.
Cheap Shares

2 compelling ASX shares on sale right now

These businesses look like low-priced opportunities.

Read more »

Smiling man sits in front of a graph on computer while using his mobile phone.
Cheap Shares

2 ASX shares that I rate as cheap buys after the market rally

I still rate these stocks as bargain buys after shares recovered from April’s sell-off.

Read more »

A woman sits in a quiet home nook with her laptop computer and a notepad and pen on the table next to her as she smiles at information on the screen.
Cheap Shares

Is it time to buy these 2 beaten-up ASX shares in 2025?

I’m bullish about these two ASX shares that have gone through a sell-off.

Read more »

Two workers on site discuss the next stage of this civil engineering job, one points his hands upwards.
Cheap Shares

2 ASX 200 shares this fund manager thinks are trading at great value

These large industry players are good value.

Read more »