Buying the dip: Should I buy individual ASX shares or ASX ETFs?

It's time to be greedy when others are fearful.

A couple sitting in their living room and checking their finances.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It's fair to say that both ASX shares and stock markets around the world are currently experiencing a dip, to put it very mildly. Since its last peak on 14 February, the S&P/ASX 200 Index (ASX: XJO) is down by more than 14%, including the horrid 4.23% slump we saw yesterday.

That puts the ASX 200 in firm 'correction' territory. It's even worse in some other markets. For example, the United States' Nasdaq Composite Index (NASDAQ: .IXIC) has now fallen more than 22% from its December peak, putting it in a technical bear market.

Many investors, used to seeing stock markets just going 'up and to the right', might find this experience very distressing, and understandably so. But others might be excited at the thought of finally being able to buy ASX shares and exchange-traded funds (ETFs) on the cheap. After all, it's been many years since we've seen such widespread panic in the markets.

So, if you're one of those Warren Buffett-inspired investors who like to 'be greedy when others are fearful', should you focus on buying ASX shares or ETFs?

Should we buy ASX shares or ETFs in this market dip?

Well, there's no easy, simple answer to that question that will suit everyone. It really comes down to the investing strategy that you are already using.

If you're someone who is fully invested in ETFs or index funds and dollar-cost averages in your investments regularly, then the only thing to do in times like this is to stick to your strategy. It's important to keep money flowing into your portfolio in these types of circumstances. It may feel dangerous. But the reality is that you are buying more of the assets that you always have been, just at cheaper prices. It may even be worth finding some extra cash to throw in if you can make that happen.

But what about if one was fully invested in ASX shares? Well, again, if you employ a dollar-cost averaging strategy, you can keep calm and carry on, perhaps prioritising investments in the shares that you think are most oversold or undervalued. If you don't use a dollar-cost averaging strategy, you can either hold tight or else sell some of your shares. But only do this if you have a better idea of what to do with the cash. By better idea, I mean another oversold share, not leaving your cash in your brokerage account 'until things improve'.

Risks and rewards

For someone who holds both ETFs and individual ASX shares and has some cash on the sidelines in the event of a market crash, you have some potentially tough choices to make.

If you're a conservative investor who has a portfolio of defensive blue-chip shares, let's say Woolworths Group Ltd (ASX: WOW) or  Telstra Group Ltd (ASX: TLS), but also uses a broad-market ETF like the Vanguard Australian Shares Index ETF (ASX: VAS), you would have seen your ETF fall by far more than your Woolies or Telstra shares. If that's the case, you might wish to put any additional investments into the ETF. That way, you can capitalise on the lower prices currently being offered.

But let's say you're an investor who has a portfolio of growth shares or ETFs. Perhaps your largest investments are REA Group Ltd (ASX: REA) and Xero Ltd (ASX: XRO), as well as an index fund. You've probably seen your share prices fall by more than the broader market. As such, you might want to consider doubling down on your stock investments instead of your index fund.

I'm buying ASX shares

Again, it all depends on your personal strategy. But a good rule of thumb to use if you're wondering what to buy is to work out the investment with the largest potential return (falling stock and ETF prices boost potential returns), balancing that with the risk you are willing to accept, of course.

Personally, my investing portfolio includes both ETFs and individual ASX shares. I usually invest in ETFs if I have cash to spare and have no compelling stock-buying opportunities. That is not the case right now. As such, I have been (and will be) focusing my buying on the individual stocks that look like the best value for me.

However, at the end of the day, if you are buying anything, stock or ETF, during this market dip, you've got the right idea.

Motley Fool contributor Sebastian Bowen has positions in Telstra Group and Vanguard Australian Shares Index ETF. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Xero. The Motley Fool Australia has positions in and has recommended Telstra Group and Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

Man drawing an upward line on a bar graph symbolising a rising share price.
How to invest

The power of compounding: What $1,000 a month in ASX shares could become

Compounding is your best friend in the world of investing.

Read more »

$100 Australian notes on top of each other.
How to invest

How to build a winning $250,000 ASX share portfolio starting from zero

These are the steps I would take to grow wealth with ASX shares.

Read more »

Legendary share market investing expert and owner of Berkshire Hathaway Warren Buffett
How to invest

5 Warren Buffett quotes to become a better ASX share investor

It could pay (literally) to listen to the Oracle of Omaha's words of wisdom.

Read more »

A young man sitting at an outside table uses a card to pay for his online shopping.
How to invest

The ASX is on sale! Here's how I'd build a portfolio for the next decade

This is what I would do if I were starting out again with ASX shares.

Read more »

A man sleeps in a bed with white sheets while holding a teddy bear and a smile on his face.
How to invest

How I'd invest in ASX 200 shares if I wanted to sleep well during market volatility

Investing can be stressful but it needn't be.

Read more »

Gold bars on top of gold coins.
Gold

What are my options to invest in gold on the ASX?

How can I take advantage of gold’s record run with ASX shares?

Read more »

Diverse group of university students smiling and using laptops
How to invest

Beginner investor? Here's how I'd invest $1,000 in ASX shares

If you are just starting your investment journey then this could be the way to do it.

Read more »

Happy young couple saving money in piggy bank.
How to invest

What I'd buy if I wanted to turn $10,000 into $100,000 with ASX shares

This is how I would go about growing a $100,000 investment portfolio.

Read more »