Are Coles or Woolworths shares a better buy?

Which of these two supermarket businesses is more attractive?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Owners of Coles Group Ltd (ASX: COL) shares and Woolworths Group Ltd (ASX: WOW) shares have both seen their companies report results recently. The numbers of the two businesses were markedly different.

Towards the end of 2024, Woolworths suffered industrial action at some of its distribution centres, which hurt sales and increased costs. While that was detrimental for Woolworths, it seems to have benefited Coles.

While the two businesses are largely similar, there are differences between them. Coles still has its liquor division (including Liquorland, Vintage Cellars, and First Choice), but Woolworths doesn't. On the other hand, Woolworths owns a business-to-business (B2B) food segment, BIG W, and is the majority owner of PETstock.

A couple in a supermarket laugh as they discuss which fruits and vegetables to buy

Image source: Getty Images

Financial performance

The reports for the first six months of FY25 showed Coles' recent performance superior to Woolworths.

Coles reported that total sales grew 3.7% to $23 billion (with supermarket sales up 4.3%), underlying operating profit (EBITDA) increased 12.5% to $2.1 billion, underlying net profit increased 6.4% to $666 million, statutory profit reduced 2.2% (due to costs related to its new automated warehouses), and the interim dividend per share rose 2.8% to 37 cents.

On the other hand, Woolworths reported growing total sales by 3.7% (with Australian supermarket sales up 2.7%), underlying EBITDA declining 4% to $2.96 billion, underlying net profit falling 20.6% to $739 million, and statutory net profit improving $1.5 billion to $739 million.

On the underlying numbers, it's clear that Coles performed stronger out of the two.

Outlook

Those HY25 numbers are now the past. Ongoing trading performance is now the most important factor for both businesses.

In the first seven weeks of the second half of FY25, Woolworths Australian food sales grew by 3.3% thanks to "a more stable trading environment following the recovery from industrial action, cycling lower growth in the prior year, a collectibles program and ongoing e-commerce growth."

Coles said in the first seven weeks of the third quarter of FY25, sales rose by 3.4% despite cycling a "very strong" FY24 third quarter. Coles said customers "remain value-conscious" with its exclusive brand portfolio continuing to grow.

While the sales growth is a similar rate, Coles seems to be winning with its outlook too.

Financial metrics

The broker UBS predicts ongoing progress for Coles over the rest of FY25, while Woolworths could see a decline.

UBS projects Coles' profit could rise to $1.12 billion, which could fund an increase in the dividend to 72 cents. At the current Coles share price, it's trading at under 24x FY25's estimated earnings.

The broker forecasts Woolworths' profit could fall close to $300 million to $1.4 billion in FY25, and the dividend per share could be cut to 90 cents per share. That puts the current Woolworths share price at 26x FY25's estimated earnings.

Coles shares are still cheaper, and it's performing financially better – it'd be my pick compared to Woolworths shares.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Coles Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

A panel of four judges hold up cards all showing the perfect score of ten out of ten
Share Gainers

Here are the top 10 ASX 200 shares today

It was a veritable party on the ASX today.

Read more »

Middle age caucasian man smiling confident drinking coffee at home.
Broker Notes

Is this ASX defence stock the next DroneShield?

Bell Potter thinks this stock could be the next to rocket. Let's find out why.

Read more »

Happy, tablet or doctor in a laboratory with research results or positive feedback after medical data analysis. Smile, vaccine or healthcare worker reading or working on futuristic science innovation.
Broker Notes

This ASX healthcare stock could almost double in value according to Bell Potter

The broker believes this stock is making major breakthroughs.

Read more »

Smiling man sits in front of a graph on computer while using his mobile phone.
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

ASX board.
Share Market News

ASX 200 charges higher again as relief rally gathers pace

The ASX 200 keeps climbing as global tensions begin to ease.

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Fallers

Why Dateline, Karoon Energy, Lindian, and PEXA shares are falling today

These shares are missing out on the good times on Wednesday. But why?

Read more »

Excited couple celebrating success while looking at smartphone.
Share Gainers

Why Arafura Rare Earths, Eagers Automotive, Life360, and Pro Medicus shares are racing higher today

These shares are having a good session on hump day. But why?

Read more »

A man slumps crankily over his morning coffee as it pours with rain outside.
Share Fallers

These were the worst-performing ASX 200 shares in March

These shares were out of form in March. Let's see why investors sold them off.

Read more »