Down 18% in a week: Broker says buy this ASX 200 stock now

Bell Potter thinks investors should be buying the dip.

| More on:
A young woman lifts her red glasses with one hand as she takes a closer look at news about interest rates rising and one expert's surprising recommendation as to which ASX shares to buy

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Premier Investments Ltd (ASX: PMV) shares have been having a rough week.

Since this last week, the ASX 200 share has lost 18% of its value.

While this is disappointing for shareholders, it could be a buying opportunity for the rest of us according to analysts at Bell Potter.

What is the broker saying about this ASX 200 share?

According to the note, the broker was disappointed with the company's trading update and has reduced its valuation to reflect this.

Commenting on the update, the broker said:

Premier Investments (PMV) provided 1H25 guidance with revenue -2.2% at the midpoint of $860m and EBIT (Pre-AASB 16 excluding interest income) of $160-165m, implying a decline of ~20% in EBIT (on pcp). With PMV noting ANZ sales to broadly remain flat on the pcp, we estimate a sales decline of 10-12% for international, which we largely attribute to Smiggle given the brand's ~60% exposure to offshore markets. We also view the best performing Peter Alexander (PA) brand to have maintained momentum and continue to expect sales growth of mid-high single digit in 1H25e.

In response to the release, Bell Potter has trimmed its earnings estimates for the next few years. It adds:

We adjust our revenue estimates factoring in the 1H25 guidance and incorporate higher costs into the core Smiggle brand and non-core Apparel Brands (AB). We also re-weight our estimates with a better recovery in 2H which sees smaller revisions for the 2H. The net result sees our NPAT forecasts -10%/-9%/-8% for FY25/26/27e.

Time to buy

Despite the above, the broker believes that this is an ASX 200 share to buy and sees major upside potential for investors.

Bell Potter has retained its buy rating and trimmed its price target to $34.00 (from $38.00).

Based on its current share price of $27.40, this suggests that its shares could rise 24% over the next 12 months.

In addition, it is forecasting a fully franked dividend yield of 3.7% in FY 2025, rising to 4.1% in FY 2026. The former brings the total potential 12-month return to almost 28%.

Commenting on its buy recommendation, the broker said:

Our PT is based on a SOTP with an unchanged 17x multiple for PA, downgraded 13x for Smiggle (prev. 14x), 7x multiple for AB (prev. ~8x) and a current market valuation for MYR/BRG. With Smiggle and AB earnings tracking weaker than BPe, we have decreased the relevant multiples (FY25e based). The net result is a ~11% decrease in our PT to $34.00 (prev $38.00) which is a >15% premium to the share price and we retain our recommendation at BUY. W

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Young girl drinking milk showing off muscles.
Dividend Investing

Up 41% in 2025, how this ASX 200 dividend stock is primed for 'continuing growth'

A leading expert expects ongoing growth from this high-flying ASX 200 dividend stock.

Read more »

Happy couple doing online shopping.
Consumer Staples & Discretionary Shares

What are Macquarie's top 3 ASX stock picks in the consumer sector?

These are the brokers top picks from this side of the market.

Read more »

Anxious people gambling
Earnings Results

Star Entertainment share price leaps…then crashes on first day of trade since February

Star Entertainment shares are trading on the ASX once more today. And they’re plenty volatile!

Read more »

Family shopping for groceries
Dividend Investing

Should I buy Woolworths shares for the 4% dividend yield?

Woolworths shares even delivered two fully franked dividends during the pandemic-addled year of 2020.

Read more »

A person in the dark background of a casino gambling room places his hands either side of a large pile of casino chips.
Consumer Staples & Discretionary Shares

How will the latest news from Star Entertainment affect your ASX shares?

The casino operator's biggest shareholder will subscribe for a third of Bally's $300 million takeover offer.

Read more »

A male investor sits at his desk looking at his laptop screen holding his hand to his chin pondering whether to buy Macquarie shares
Consumer Staples & Discretionary Shares

Why Macquarie forecasts a 92% upside for this beaten down ASX 200 stock

Macquarie expects a BIG turnaround for this ASX 200 stock in the months ahead.

Read more »

A photo of a young couple who are purchasing fruits and vegetables at a market shop.
Consumer Staples & Discretionary Shares

Should I buy Coles shares today amid the Trump tariff market tantrum?

Coles shares have smashed the benchmark returns over the past year. Can this continue?

Read more »

A gambler at a casino bets a pile of chips on one number
Consumer Staples & Discretionary Shares

Own Star Entertainment shares? Here are the takeover details and when you'll get to vote

Star Entertainment has released details of the takeover deal with US casino giant Bally's.

Read more »