These ASX retail stocks are crashing 15% on trading updates

These shares are being sold off on Monday. What's going on?

| More on:
a man holds his arms out and shrugs his shoulders as if indicating he doesn't know the answer to a question he's been asked.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Myer Holdings Ltd (ASX: MYR) and Premier Investments Ltd (ASX: PMV) shares are catching the eye on Monday.

In morning trade, the two ASX retail stocks are crashing deep into the red.

Myer shares are currently down 16% to 96 cents and Premier Investments shares are down 15% to $28.20

Why are these ASX retail stocks crashing?

Investors have been selling the companies' shares today after they released trading updates.

Let's start with how Myer is currently performing.

According to the release, for the 22 weeks ended 28 December, group comparable sales were in line with the prior corresponding period, while total sales were down 0.8% to approximately $1,592 million.

The ASX retail stock notes that the latter was impacted by the temporary closure of the Werribee store between 14 February and 29 November 2024.

Myer's online sales were up 2.8% on the prior corresponding period and represented 22% of total sales in the period.

As for earnings, the company's operating gross profit was down 2.6% to approximately $560 million and EBIT was down approximately 25% to $48 million.

Myer Executive Chair, Olivia Wirth, commented:

In challenging trading conditions for the retail sector driven by a tough macroeconomic environment, Myer's year-to-date sales performance has been stable. Trading during last year's key sales events including Black Friday was strong, but consumers remain cautious and focused on value given persistent cost-of-living pressures. Despite the challenging trading environment, I am pleased to report that we continue to record solid growth in our market-leading MYER one loyalty program.

Premier Investments update

It has been a similar story over at Premier Investments with the ASX retail stock also being impacted from challenging macroeconomic conditions.

Noting that its first half is still continuing (with Back-to-School and January sales yet to conclude), the Premier Retail business is forecasting total first half sales in the range of $855 million to $865 million. This is down from $879.5 million in the prior corresponding period

In respect to earnings, Premier Retail's underlying EBIT is expected to be in the range of $160 million to $165 million. This represents a sizeable 21.3% to 23.7% decline year on year from $209.8 million.

Echoing what Myer said, management commented:

Retail conditions have remained challenging through 1H25 with customers continuing to experience cost of living pressures across all of Premier Retail's global markets and having a strong focus on value.

Merger update

Next week, the two ASX retail stocks' shareholders will be asked to vote on the merger of Myer with Premier Investments' Apparel Brands.

Despite these updates, both boards remain positive. Premier's Board of Directors has once again unanimously recommended that its shareholders vote in favour of the proposed resolutions. Myer has done the same, highlighting the following

Myer continues to see significant opportunity from the Proposed Combination to deliver a step-change in Myer's market position and generate substantial strategic and financial benefits through enhanced scale, diversification, revenue and growth opportunities as well as material potential cost and revenue synergies across supply chain, sourcing, property and brand management.

Should you invest $1,000 in Myer right now?

Before you buy Myer shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now... and Myer wasn't one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys...

See The 5 Stocks *Returns as of 6 March 2025

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Young man sitting at a table in front of a row of pokie machines staring intently at a laptop. looking at the Crown Resorts share price
Consumer Staples & Discretionary Shares

What's happening with Star Entertainment shares following casino licence decision?

Star Entertainment has updated the market on two regulatory matters and progress with its rescue plan.

Read more »

ASX 200 shares broker downgrade origami paper fortune teller with buy hold sell and dollar sign options
Consumer Staples & Discretionary Shares

Domino's shares: Buy, sell, or hold?

Should I buy Domino’s shares today or wait for a confirmed turnaround?

Read more »

a woman stands with a full grocery trolley at the top of a supermarket aisle.
Consumer Staples & Discretionary Shares

Will this secret weapon help Coles shares outperform?

This advantage could help Coles in the coming years. Here’s how.

Read more »

A young boy pushing his friend in a shopping trolley race along the road.
Broker Notes

Macquarie tips Coles shares to deliver market-beating returns

Back up the trolley! This leading broker thinks now is the time to buy.

Read more »

Woman thinking in a supermarket.
Consumer Staples & Discretionary Shares

Battle of the supermarkets: should I buy Coles or Woolworths?

Two of the heavy hitters in the supermarket industry have been moving in opposite directions to start the year.

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Broker Notes

Which 2 ASX furniture retailers are up more than 400% in 5 years?

Time to lounge back and let these furniture retailers grow?

Read more »

Happy man on a supermarket trolley full of groceries with a woman standing beside him.
Consumer Staples & Discretionary Shares

Why are Woolworths shares racing 6% higher?

This supermarket giant is leading that way on Friday with a big gain.

Read more »

Happy couple doing online shopping.
Earnings Results

This ASX 200 stock is rising on $148m half-year profit

Another record result was recorded for Peter Alexander but Smiggle is struggling.

Read more »