Buy and hold Telstra and these ASX dividend shares in 2025

Analysts think these stocks could be great picks for income investors. Let's see why.

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If you are looking for ASX dividend shares to buy and hold, then look no further.

Listed below are three ASX dividend shares that could be great long term options for income investors. Here's what you need to know about them:

Endeavour Group Ltd (ASX: EDV)

The first ASX dividend share that could be a great option for a buy and hold investment is Endeavour Group.

It is the leader in the Australian alcohol retail market through its store brands Dan Murphy's and BWS. In addition, it owns the ALH Hotels business, which has over 350 licensed venues across the country.

Goldman Sachs is very positive on the company and believes that it is well-placed to grow its market leadership in the coming years. It also likes Endeavour Group due to the defensive nature of the alcohol retail market.

As for income, the broker is forecasting fully franked dividends of 20 cents per share in FY 2025 and then 22 cents per share in FY 2026. Based on the current Endeavour share price of $4.23, this will mean dividend yields of 4.7% and 5.2%, respectively.

Goldman currently has a buy rating and $5.50 price target.

Telstra Group Ltd (ASX: TLS)

Another top buy and hold option for income investors to consider is Telstra. It is Australia's largest telecommunications company, providing around 22.5 million retail mobile services and 3.4 million retail bundle and data services.

Goldman Sachs thinks the company is well-placed to deliver solid and sustainable earnings and dividend growth in the coming years.

In respect to its dividend growth, Goldman is forecasting fully franked dividends of 19 cents per share in FY 2025 and then 20 cents per share in FY 2026. Based on the current Telstra share price of $4.01, this represents dividend yields of 4.7% and 5%, respectively.

Its analysts currently have a buy rating and $4.35 price target on its shares.

Universal Store Holdings Ltd (ASX: UNI)

A final ASX dividend share that could be a top buy and hold option is Universal Store.

It is a youth fashion retailer operating the popular Universal Store, Perfect Stranger, and Thrills brands.

Bell Potter is very positive on the company. Its analysts note that they "prefer the name given the store roll-out & brand growth strategy, margin expansion via private label product penetration (currently ~46%) and strong earnings trajectory."

The broker expects this to underpin fully franked dividends per share of 31.4 cents in FY 2025 and then 36.8 cents in FY 2026. Based on the current Universal Store share price of $8.04, this will mean dividend yields of 3.9% and 4.6%, respectively.

Bell Potter has a buy rating and $8.85 price target on its shares.

Motley Fool contributor James Mickleboro has positions in Endeavour Group and Universal Store. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Goldman Sachs Group. The Motley Fool Australia has positions in and has recommended Telstra Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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