I plan to buy this ASX share when it hits $25. Here's why

I think this beaten-up stock is a shiny opportunity.

| More on:
A woman blowing gold glitter out of her hands with a joyous smile on her face.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The ASX share Lovisa Holdings Ltd (ASX: LOV) has suffered a major sell-off in the last couple of weeks, dropping 17% since 15 October.

This lower price is more appealing, and I'd consider buying if it hit a share price of $25.

Created with Highcharts 11.4.3Lovisa PriceZoom1M3M6MYTD1Y5Y10YALL1 Aug 202422 Oct 2024Zoom ▾5 Aug12 Aug19 Aug26 Aug2 Sep9 Sep16 Sep23 Sep30 Sep7 Oct14 Oct21 Oct12 Aug12 Aug26 Aug26 Aug9 Sep9 Sep23 Sep23 Sep7 Oct7 Octwww.fool.com.au

I already own shares in Lovisa — it's one of the larger individual company positions in my portfolio — so I'd want to see a very attractive valuation before buying more. If I didn't already own Lovisa shares, I'd consider buying the popular jewellery retailer sooner.

It's possible Lovisa investors may be worried about an upcoming trading update, perhaps at the AGM in a few weeks. However, I believe there are many positives about the long term to keep in mind, even if the share price does fall further in the short term.

Huge store rollout opportunity

The company's global store network appeals to me because it can open many more stores in various countries in the future. Australia's population is currently close to 27.5 million people, which supports 178 stores.

Lovisa operates in numerous countries, including Singapore, Malaysia, Hong Kong, Taiwan, China, Vietnam, South Africa, the UK, Spain, France, Germany, Austria, Poland, Italy, the USA, Canada and Mexico.

At the end of FY24, the ASX share had 900 stores. I think there is a lot of room for the business to double its store count over the next several years within its existing markets. It could also expand to other countries with large populations, such as India and Indonesia, in the coming years.

Compelling financials

Ongoing store growth is helping the business grow its revenue and deliver scale benefits.

FY24 saw revenue growth of 17.1%. Gross profit increased 18.7% to $565.8 million, net profit before tax increased 19% to $110.6 million and net profit after tax grew 20.9% to $82.4 million.

I like seeing rising profit margins because it means the company is able to grow profit even faster than revenue. Profit is usually what investors judge a business on.

I'll also point out that the gross profit margin has reached an impressive 81%, which I'd describe as very high. It highlights to me how low-cost it is for Lovisa to open a new store and stock it with products.

Rewarding shareholders

I don't know what size Lovisa will ultimately become, but I think it's a great sign that the business continues growing its payout to investors over time so that long-term shareholders can benefit from its profit growth.

By paying dividends, Lovisa is delivering pleasing cash returns and still achieving strong earnings growth.

In the FY24 result, the ASX share grew its final dividend by 19% to 37 cents per share.

If revenue, profit and dividend keep growing at a strong double-digit pace, I think this company will be capable of producing ongoing strong returns for investors, particularly from a lower starting valuation like $25.

Motley Fool contributor Tristan Harrison has positions in Lovisa. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Lovisa. The Motley Fool Australia has recommended Lovisa. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

Kid putting a coin in a piggy bank.
Technology Shares

Why I think this ASX small-cap stock is a bargain at $2.70

This small business has a big future, in my view.

Read more »

A smiling woman sips coffee at a cafe ready to learn about ASX investing concepts.
Opinions

I'd buy these 2 ASX 300 shares after their reports

I believe these two stocks are appealing after delivering their results.

Read more »

a man with a wide, eager smile on his face holds up three fingers.
Opinions

3 reasons this huge ASX 200 blue-chip share could still be a buy

This business has a strong outlook.

Read more »

Two male ASX investors and executives wearing dark coloured suits sit at a table holding their mobile phones discussing the highest trading ASX 200 shares today
Opinions

My 2 favourite company results this ASX reporting season

Investors loved these reports and so do I.

Read more »

a man holds a plunger while also holding his arms aloft in a pose to show off his muscles and strength with a wry smile on his face.
Opinions

The $11 billion ASX 200 stock now trading at an attractive entry level

There’s a profit leak with this company, but I think it’s primed for solid long-term returns.

Read more »

a small child holds his chin with his head on the side in a serious thinking pose against a background of graphic question marks and a yellow lightbulb.
Opinions

Is now the perfect time to buy Magellan shares?

Should investors buy this stock at its much lower price?

Read more »

Warren Buffett
Opinions

With the ASX 200 near record highs, I'm taking Warren Buffett's words to heart

Is it still a good time to invest?

Read more »

Dog with a shoe in its mouth.
Opinions

This ASX income stock just cut its dividend: I think it's time to invest

This business is paying a smaller dividend, but I think that makes it more attractive.

Read more »