Why is the Super Retail share price plunging 7% today?

ASX 200 investors are bidding down Super Retail shares on Monday. But why?

| More on:
Sad shopper sitting on a sofa with shopping bags.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Super Retail Group Ltd (ASX: SUL) share price is taking a beating today.

Shares in the S&P/ASX 200 Index (ASX: XJO) retail conglomerate – whose brands include Supercheap Auto, Rebel, BCF and Macpac – closed on Friday trading for $18.23. In midday trade on Monday, shares are swapping hands for $16.85, down 7.5%.

For some context, the ASX 200 is down 0.9% at this same time. Though consumer discretionary stocks are doing it somewhat tougher today, with the S&P/ASX 200 Consumer Discretionary Index (ASX: XDJ) down 1.4%.

So, why is the Super Retail share price underperforming?

What's happening with the Super Retail share price on Monday?

Atop the broader selling pressure in the consumer discretionary sector today, much of the sell-down in the Super Retail share price relates to the company's 87 cents per share fully franked final dividend.

That's because the ASX 200 retail stock trades ex-dividend today. Meaning investors buying Super Retail shares today are longer eligible to receive that passive income payout. Instead, those dividends will go to investors who held the stock at market close on Friday. Eligible investors can expect to receive that 87 cents per share payout on 17 October.

To be clear, the dividend payout actually comprises a final dividend of 37 cents per share and a special dividend of 50 cents per share. Both are fully franked.

Atop the interim dividend of 32 cents per share, paid on 12 April, the company will have paid out a total of $1.19 in FY 2024 dividends. At the current Super Retail share price, the retail stock trades on a fully franked trailing dividend yield of 7.0%.

Management declared the dividend on 22 August, when the company reported its full-year results.

Core metrics included a 2% year-on-year increase in sales to a record $3.9 billion, while normalised net profit after tax declined by 11% to $242 million.

What's in store?

FY 2025 is off to a solid start for the company despite lingering uncertainty over consumer demand amid ongoing elevated interest rates and inflation.

Commenting on the outlook for the year ahead following the release of the FY 2024 results, Super Retail CEO Anthony Heraghty said, "The group has made a strong start to the year with positive sales momentum across all of our four core brands."

Heraghty added, "The outlook for the consumer in the year ahead remains uncertain given ongoing cost-of-living pressure on household budgets."

Share price summary

The Super Retail share price closed up 6.2% on the day of the results.

And if you look back at the price chart up top, you'll see shares closed at an all-time high this past Friday, which puts today's selling in some perspective.

Since this time last year, shares in the ASX 200 retail stock remain up 42%, not including those juicy dividend payments.

Wondering where you should invest $1,000 right now?

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for over ten years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes could be the 'five best ASX stocks' for investors to buy right now. We believe these stocks are trading at attractive prices and Scott thinks they could be great buys right now...

See The 5 Stocks *Returns as of 3 April 2025

Motley Fool contributor Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Super Retail Group. The Motley Fool Australia has positions in and has recommended Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

A warehouse worker is standing next to a shelf and using a digital tablet.
Retail Shares

The pros and cons of buying Wesfarmers shares this month

Is it a good time to buy this top retail giant?

Read more »

Part of male mannequin dressed in casual clothes holding a sale paper shopping bag.
Retail Shares

Battle of the ASX retailers: should I buy Harvey Norman or JB Hi-Fi shares?

Which of these stocks is a better buy?

Read more »

A woman stares directly ahead wearing diamond earrings, diamond necklace and diamond bracelet. as the Lovisa share price rises
Retail Shares

Lovisa shares fall 6%, is this due to Trump's tariffs?

Lovisa is having a forgettable day on the market.

Read more »

A man and a woman sit in front of a laptop looking fascinated and captivated.
Retail Shares

US tariffs send ASX 300 retail stock plummeting 20% to three-year low

Online luxury retailer says European brands have already flagged price increases to offset the tariffs.

Read more »

A warehouse worker is standing next to a shelf and using a digital tablet.
Retail Shares

Should I sell my Wesfarmers shares today?

Up 113% in five years, are Wesfarmers shares now a sell?

Read more »

A smiling woman at a hardware shop selects paint colours from a wall display.
Retail Shares

What to expect from Wesfarmers in the next 5 years

Wesfarmers has made significant progress. What’s next?

Read more »

Woman checking out new iPads.
Dividend Investing

Top broker tips 17% upside for this quality ASX 200 dividend stock

A top broker expects more outperformance in 2025 from this surging ASX 200 dividend stock.

Read more »

Woman checking out new laptops.
Retail Shares

Are JB Hi-Fi shares a good buy right now?

What could impact the outperforming JB Hi-Fi share price in 2025?

Read more »