2 unmissable All Ords shares if hard times are ahead

I think these stocks can excel in recessions and good times.

| More on:
A young boy reaches up to touch the raindrops on his umbrella, as the sun comes out in the sky behind him.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

All Ordinaries (ASX: XAO), or All Ords, shares that perform well during downturns and economic booms can be attractive but hard to identify.

Many ASX businesses are fairly reliant on households and businesses remaining in good financial shape to perform well.

ASX bank shares can suffer if bad debts increase, ASX retail shares may hurt if consumers are spending less, job-related businesses (including SEEK Limited (ASX: SEK) ) may decline if employment suffers, and so on.

The Australian economy grew by 0.2% in the three months to June 2024 and 1% in the prior 12 months. This was the weakest annual result (outside of the COVID-19 period) since the early 1990s. On a per-person basis, Australia's economy has declined for a sixth consecutive quarter.

So, let's discuss two ASX All Ords shares that I think can continue delivering strong profits whether a recession arrives or the economy improves. If the share prices were to fall, they would simply become a better buy.

Telstra Group Ltd (ASX: TLS)

Telstra is Australia's leading telecommunications business. It has the largest network coverage, the biggest market share and the most extensive capital expenditure plans.

The company provides services to millions of mobile subscribers and businesses. An internet connection is essential for many people for communication, work, entertainment, education and more. I believe a large majority of subscribers will keep paying for their subscriptions even if they don't have a lot of spare cash flow.

I think Telstra's net profit after tax (NPAT) could hold up well even if the economy remains subdued because it continues to grow subscribers and mobile prices. FY24 underlying average revenue per user (ARPU) grew 2.7%, and the number of mobile handheld users rose 4.1%.

If the ASX All Ords share's profit remains resilient, then any decline in the Telstra share price should lead to a more appealing price/earnings (P/E) ratio. For other (weaker) businesses, a recession and share price decline may not make the P/E ratio more appealing if the E part of the equation – earnings – declines too.

Wesfarmers Ltd (ASX: WES)

Wesfarmers owns various retailers, including Bunnings, Kmart, Target, Priceline and more.

The company prides itself on offering customers appealing value credentials on the products it sells, particularly through Kmart and Bunnings.

Wesfarmers has indicated that Kmart and Bunnings have captured market share. So, while households are spending less, Wesfarmers is capturing a greater share of their spending. Ongoing economic pain in Australia could enable the ASX All Ords share to capture even more market share.

I believe the company can continue growing profit in the current environment, which would make any drop in the Wesfarmers share price more appealing. I like the company's efforts to diversify its business portfolio into areas like healthcare.

It is priced highly, but I'd call it one of the best companies on the ASX, so it's worthy of value at a higher earnings multiple. A lower price would make it even more appealing, in my opinion.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has positions in and has recommended Telstra Group and Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

A young male builder with his arms crossed leans against a brick wall and smiles at the camera as the Brickworks share price climbs today
Opinions

2 ASX shares I'm loading up on in 2024

I’m feeling bullish about these businesses.

Read more »

A male investor sits at his desk looking at his laptop screen holding his hand to his chin pondering whether to buy Macquarie shares
Opinions

Why I think now is a great time to invest in this ASX financial share

I think it’s time to buy AFIC shares.

Read more »

ASX expensive defensive shares man carrying large dollar sign on his back representing high P/E ratio or dividend
Bank Shares

Here's why the dividend yield tells us CBA shares are too expensive

I'm using a simple metric to determine if CBA is too expensive...

Read more »

A little boy measures himself against a ruler and comes up short.
Opinions

Why I'd BUY this heavily shorted ASX share while it's under pressure

Down 39% in 2024, short sellers think this ASX 200 share has further to fall. I think they’re wrong.

Read more »

REIT written with images circling it and a man touching it.
Real Estate Shares

Thinking about buying ASX REITs? Expert outlines the pros and cons

Clive Maguchu from State Street outlines the positives and negatives of ASX real estate investment trusts.

Read more »

happy teenager using iPhone
Opinions

If I were a teenager, these are some of the ASX shares I'd buy

These are the ASX shares I’d want in my portfolio if I were starting again.

Read more »

A woman smiles as she sits on the bus using her phone and listening to music through headphones.
Growth Shares

2 compelling ASX shares I'd buy in September

I’m excited by the long-term potential of these under-the-radar businesses.

Read more »

Three satisfied miners with their arms crossed looking at the camera proudly
Resources Shares

I'd buy these 3 ASX mining shares to rock on during a commodity bust

Here are the three miners that I would look to in a commodity crash...

Read more »