Why the HUB24 share price might be cheap at its new record high

Can this high-flying share continue to rise? One broker has given its verdict.

| More on:
Happy man working on his laptop.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The HUB24 Ltd (ASX: HUB) share price has been in fine form in 2024.

So much so, the investment platform provider's shares are up an impressive 68% since this time last year.

This compares very favourably to a 10.5% gain by the ASX 200 index over the same period.

Unsurprisingly, this outperformance leaves the HUB24 share price trading within a whisker of the record high it set at the end of last month.

But does this mean that its shares have now peaked or could there still be gains to come? Let's see what one leading broker is saying.

Where next for the HUB24 share price?

According to a note out of Bell Potter, its analysts believe that the company's shares can continue to rise from where they currently trade.

Last month, the broker retained its buy rating on HUB24's shares with an improved price target of $59.00 (from $53.20). Based on its current share price of $55.13, this implies potential upside of 7% for investors.

What did the broker say?

Bell Potter was pleased with the company's performance in FY 2024 and also with its guidance for the near term. It notes that management is guiding to strong funds under administration (FUA) growth through to FY 2026. The broker said:

FY26 FUA guidance of $115-123bn was introduced, implying an 18% CAGR at the midpoint that supersedes FY25 FUA guidance of $92-100bn. FUA increased to $87.1bn on 14 August 2024 (unaudited), consisting of $1.7bn net flows, a positive market movement of $0.7m and a lumpy $0.3m transition classified as retail. This marks a strong start to FY25. EQT is expected to contribute largely in 2Q24.

Another thing that caught the broker's eye was HUB24's positive margin outlook. It adds:

UEBITDA Margins to expand. HUB expects low-to-mid-teens cost growth, benefitting from scale and business automation. Platform UEBITDA margins increased to 42.7% in 2H24 before the impact of myprosperity. Average cash allocation exited at 7.0% and remains below the historical 8-10% range, with management guiding to normalisation in the last 6 weeks. Class is scheduled to benefit from a ~5% price increase effective 1 July 2024. Customers have incurred one reprice in the two years post-acquisition.

In light of the above, the broker remains very positive on HUB24 and is tipping it as a buy. It concludes:

We remain Buy rated. The outlook for net flows is extremely compelling, with positive momentum witnessed so far into 1Q25. HUB begins FY25 with new solutions added to the platform, front-end capabilities launched for national advice networks and a piloted HNW offer. Combined with data security, we see this increasing the value proposition and market share gain.

Should you invest $1,000 in Hub24 Limited right now?

Before you buy Hub24 Limited shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now... and Hub24 Limited wasn't one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys...

See The 5 Stocks *Returns as of 30 April 2025

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Hub24. The Motley Fool Australia has recommended Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Technology Shares

A woman sits at her computer with her chin resting on her hand as she contemplates her next potential investment.
Technology Shares

Gentrack share price down 5% on half-year results

Let's unpack what was reported.

Read more »

Man with rocket wings which have flames coming out of them.
Technology Shares

Which ASX All Ords stock is jumping 14% on big counter-drone news

Investors are responding positively to news of a big contract win.

Read more »

Two plants grow in jars filled with coins.
Technology Shares

2 ASX growth shares I'd buy with $5,000 right now

I’m bullish about these two stocks with compelling growth potential.

Read more »

A woman on a green background points a finger at graphic images of molecules, a rocket, light bulbs and scientific symbols as she smiles.
Technology Shares

Growth investors should put these 2 top ASX tech shares on the watchlist

I think growth stocks from the tech sector could be exciting options.

Read more »

One girl leapfrogs over her friend's back.
Technology Shares

This ASX 200 tech stock would have doubled your money in a year. Is it too late to buy now?

After more than doubling in a year, here’s what Macquarie expects next for this soaring ASX 200 tech stock.

Read more »

Two brokers analysing stocks.
Technology Shares

What are top brokers saying about Xero shares?

Is now the time to buy this popular share? Let's see what brokers are saying.

Read more »

Hologram of a man next to a human robot, symbolising artificial intelligence.
Technology Shares

Appen share price rockets 18% on guidance update

Let's see what is getting investors excited on Friday.

Read more »

A man sits thoughtfully on the couch with a laptop on his lap.
Earnings Results

Up 50% in a year, are Xero shares a buy after Thursday's earnings results?

ASX investors reacted positively to Xero’s full-year earnings results on Thursday. Now what?

Read more »