Is this the best ASX dividend share to buy for a 10%+ yield?

This stock is paying out significant cash flow.

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shaver shop profit results share price rise represented by hands holding up various shaving device products against pink background

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The ASX dividend share Shaver Shop Group Ltd (ASX: SSG) is paying enormous passive income, and the dividend yield continues to be attractive.

This ASX retail share sells a variety of male and female grooming products, including some sold exclusively by the business. The company also sells products in the oral care, hair care, massage, air treatment, and beauty categories.

Shaver Shop recently reported its results for the 2024 financial year. Considering the difficult economic environment for households, I thought the FY24 result was quite resilient. Total sales fell 2.3% to $219.4 million, and net profit after tax (NPAT) declined 10.1% to $15.1 million.

However, pleasingly, the dividend payout was stable, which is what I was expecting from this ASX dividend share.

Huge dividend yield

Shaver Shop generated earnings per share (EPS) of 11.7 cents in FY24, a 10.7% decrease year over year.

That profit generation of 11.7 cents per share was more than enough for the company to maintain its annual payout of 10.2 cents per share, the same payout as FY23.

At the current Shaver Shop share price, the FY24 payout translates into an annual fully franked dividend yield of 8.2% and a grossed-up dividend yield of 11.75%. That represents a dividend payout ratio of less than 90%, leaving room for further investment in the business.

The company noted its dividend has increased 112.5% since FY20.

The ASX dividend share is working on a number of initiatives to help grow profit in FY25 and beyond.

Growth plans

The business has introduced a new private brand, Transform U, to fill existing gaps and meet customer needs.

It will "selectively expand Transform U range if initial launch proves successful". The company is currently planning to launch between 20 and 30 products in time for key sales periods in November and December 2024.

The ASX dividend share also wants to leverage its new 5-year exclusive Skull Shaver agreement and add new brands.

Shaver Shop is looking to continue optimising its store network to generate "incremental returns" by locating within centres, refitting six to eight stores to meet the latest brand standards, selectively opening new stores, and increasing New Zealand store numbers and brand awareness.

I think these various plans will help the business deliver profit growth and, hopefully, dividend growth.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Shaver Shop Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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