Which ASX 200 shares have got the attention of Gen Z investors?

Report shows Gen Z investors traded a narrower range of securities than other generations in FY24.

A group of seven young people of different genders and cultural backgrounds stand in a group with serious expressions wearing casual young persons' attire.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The 10 most traded securities among Gen Z investors using the Selfwealth trading platform in FY24 comprised eight exchange-traded funds (ETFs) and two S&P/ASX 200 Index (ASX: XJO) mining shares.

Trading activity data published by Selfwealth Ltd (ASX: SWF) shows the investment choices of its Gen Z clientele mirror broader industry trends, showing younger investors are more inclined to buy ASX ETFs.

By comparison, baby boomers tend to prefer traditional blue-chip ASX 200 dividend-paying shares.

Let's dig into the data.

Selfwealth said Gen Z clients, who were born between 1996 and 2010, showed "the greatest relative interest in ETFs of any age group" in FY24.

Gen Zs bought and sold a mix of ETFs tracking ASX 300 and ASX 200 shares, US shares, and other international stocks.

ETFs are baskets of equities that provide easy diversification in a single trade for one brokerage fee.

The data also shows that Gen Zs feel a stronger level of buying conviction and engagement with their 10 favourite ETFs and ASX 200 shares than other generations.

In a report, Selfwealth said:

Overall, the top ten most actively traded securities by Gen Z investors accounted for 32.4% of all trades made by this group, which was over 12 percentage points higher than Millennials, and nearly 20 percentage points higher than the segment with the lowest concentration (Gen X). 

The average buy-to-sell ratio among the top 10 ETFs and ASX 200 shares was 79.3%. Selfwealth said this demonstrated "a long-term focus among this segment of young investors". 

Overall, Gen Z investors placed buy and sell orders on 2,423 unique securities in FY24.

This was a far narrower range of securities than other generations. For example, millennials placed trades on 4,985 ETFs, ASX 200 shares, and other securities — more than double the number traded by Gen Zs.

10 most traded ASX 200 shares and other securities

Here are the top 10 most traded securities by volume among Selfwealth's Gen Z investors in FY24.

The percentage of buy orders is also reported alongside each security.

RankTop securities by trading volumePercentage of buy orders
1Vanguard Australian Shares Index ETF (ASX: VAS)80.8%
2Vanguard Diversified High Growth Index ETF (ASX: VDHG)74.9%
3Vanguard MSCI Index International Shares ETF (ASX: VGS)83.8%
4iShares S&P 500 AUD ETF (ASX: IVV)86.1%
5Betashares Nasdaq 100 ETF (ASX: NDQ)78.1%
6BetaShares Australia 200 ETF (ASX: A200) 77.8%
7BetaShares Diversified All Growth ETF (ASX: DHHF) 83.4%
8Vanguard US Total Market Shares Index AUD ETF (ASX: VTS) 78.7%
9BHP Group Ltd (ASX: BHP)66.7%
10Pilbara Minerals Ltd (ASX: PLS)62.8%
Source: Selfwealth

Motley Fool contributor Bronwyn Allen has positions in BHP Group and Vanguard Us Total Market Shares Index ETF. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended BetaShares Nasdaq 100 ETF and iShares S&P 500 ETF. The Motley Fool Australia has positions in and has recommended BetaShares Nasdaq 100 ETF. The Motley Fool Australia has recommended Vanguard Msci Index International Shares ETF and iShares S&P 500 ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

A businessman compares the growth trajectory of property versus shares.
Opinions

What's the outlook for shares vs. property in 2025?

The experts have put out their new year predictions...

Read more »

a man sits at his desk wearing a business shirt and tie and has a hearty laugh at something on his mobile phone.
Broker Notes

Top brokers name 3 ASX shares to buy next week

Brokers gave buy ratings to these ASX shares last week. Why are they bullish?

Read more »

A young man pointing up looking amazed, indicating a surging share price movement for an ASX company
Broker Notes

These ASX 200 shares could rise 20% to 40% in 2025

Analysts are tipping these shares to deliver huge returns for investors next year.

Read more »

A transport worker walks alongside a stack of containers at a port.
Share Market News

Here's how the ASX 200 market sectors stacked up last week

Industrials came out best amid another bad week for the ASX 200, which fell 2.47% to 8,067 points.

Read more »

Cheerful boyfriend showing mobile phone to girlfriend in dining room. They are spending leisure time together at home and planning their financial future.
Opinions

My ASX share portfolio is up 30% this year! Here's my plan for 2025

The best investing plans shouldn't need too many updates.

Read more »

Animation of a man measuring a percentage sign, symbolising rising interest rates.
Share Market News

Here's when Westpac says the RBA will cut interest rates in 2025

Will the RBA finally take interest rates lower in 2025? Let's see what is being forecast.

Read more »

Shares vs property concept illustrated by graphs in the background and house models on coins.
Share Market News

Shares vs. property: Biggest investment trends of 2024

As another year of investing draws to a close, we review the most significant trends.

Read more »

A woman stares at the candle on her cake, her birthday has fizzled.
Share Market News

Here are the top 10 ASX 200 shares today

This Friday was not a merry one for ASX shares...

Read more »