Is this the best dividend share in the ASX 200?

I think this cheap ASX retail share is one of the best ASX dividend shares to buy now.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Many investors have steered clear of discretionary retail shares this year, sending the Super Retail Group Ltd (ASX: SUL) share price down 14% since January. In contrast, the S&P/ASX 200 Index (ASX: XJO) has lifted 1.5% year-to-date.

After the recent decline in its share price, S&P Capital IQ currently values Super Retail Group shares at 13x FY25 earnings estimates.

Historically, Super Retail Group shares have traded at both single-digit and higher multiples, including during the COVID-19 crisis. The current price-to-earnings (P/E) ratio is around the mid-point of its trading range of 8x to 18x.

At the current share price, Super Retail offers a fully-franked dividend yield of 5.6%. While this yield may not be the highest on the ASX, investors should consider the company's earnings resilience and dividend outlook.

Given these factors, is Super Retail Group the optimal ASX dividend share to consider for investment today?

A woman peers through a bunch of recycled clothes on hangers and looks amazed.

Image source: Getty Images

Resilient earnings

Super Retail Group operates a diverse portfolio of retail brands — including Supercheap Auto, Rebel, BCF, and Macpac — across Australia and New Zealand.

Despite challenges in the retail sector, Super Retail Group has demonstrated robust earnings resilience.

The company reported mixed sales growth in its second-half trading update, with Supercheap Auto sales increasing 1% and BCF sales falling 5%.

In the longer term, its earnings per share (EPS) have increased from 41 cents in FY15 to $1.15 in the last 12 months to December 2023.

While its earnings inevitably swing through ups and downs of economic cycles, the company shows a relatively stable trend compared to other ASX consumer discretionary shares. For example, its EPS fell from 70 cents in FY19 to 55 cents in FY20 during the COVID-19 crisis before recovering to 1.32 in FY21.

The company's ability to maintain stable earnings amidst fluctuating consumer sentiment and economic conditions highlights its effective management of costs and strategic positioning in essential retail segments.

This resilience underscores Super Retail Group's capability to navigate market uncertainties and sustain shareholder value over the long term.

What about Super Retail's dividend history?

Super Retail Group's commitment to paying consistent and fully-franked dividends, even in tough economic conditions, demonstrates its dedication to shareholder value.

The company has a strong track record of consistently paying dividends to its shareholders. Over the years, its dividend per share (DPS) has increased from 40 cents in FY15 to 76 cents in the last 12 months ending December 2023.

The company maintains generous dividend payout ratios of between 50% to 90%. Even during challenging times, such as the COVID-19 pandemic in FY21, Super Retail Group paid out 51% of its earnings as dividends.

Additionally, the company has always provided 100% franking credits on its dividend payments, enhancing the returns for its shareholders.

Foolish takeaway

Despite some concerns over economic uncertainty and consumer spending, I believe Super Retail Group remains one of the top choices among ASX dividend shares today.

Motley Fool contributor Kate Lee has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Super Retail Group. The Motley Fool Australia has positions in and has recommended Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

One hundred dollar notes planted in the ground, representing ASX growth shares.
Best Shares

This 4% ASX stock is my top pick for growth and income in 2026

Stocks of this calibre are exceptionally rare...

Read more »

Increasing white bar graph with a rising arrow on an orange background.
Growth Shares

Here's what I consider to be the very best ASX 200 share to buy in April

This business looks heavily undervalued to me.

Read more »

A shadow bear faces a man against the backdrop of a falling share price.
Opinions

How to invest during an ASX share bear market when you're worried about prices falling more

Is this the time to be brave or cautious about investing?

Read more »

Ecstatic woman on her phone giving a fist pump after reading some good news.
Opinions

5 ASX shares I'd buy with $10,000 this week

I expect these shares to rebound over the next 12 months.

Read more »

A man wearing a red jacket and mountain hiking clothes stands at the top of a mountain peak and looks out over countless mountain ranges.
Opinions

2 incredible ASX shares to buy in April

I rate these potential investments as exciting buys…

Read more »

Two people lazing in deck chairs on a beautiful sandy beach throw their hands up in the air.
Retirement

Why Soul Patts shares are a retiree's dream

This could be one of the best picks for retirees. Here’s why.

Read more »

Different Australian dollar notes in the palm of two hands, symbolising dividends.
Dividend Investing

An ASX dividend stalwart every Australian should consider buying

This business has a great track dividend record. I think it’s a strong buy…

Read more »

Three business people stand on platforms in the desert and look out through telescopes.
Opinions

2 top ASX shares to buy and hold for the next decade

I think these businesses have a great future…

Read more »