Super Retail share price falls 5% on difficult trading update

Investors are reacting negatively to a not-so-super update.

| More on:
Man on a laptop thinking.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Super Retail Group Ltd (ASX: SUL) share price is down 5% after the retailer announced a trading update for the second half of FY24.

Super Retail was presenting at the Macquarie Australia conference today, which included its sales update and details of the group's 2024 enterprise agreement.

Sales update

The business reported a few different sales statistics.

For the second half of FY24, like-for-like (LFL) sales growth for weeks 27 to 43 showed:

  • Supercheap Auto LFL sales rose 1%
  • Rebel LFL sales fell 2%
  • BCF LFL sales declined 5%
  • Macpac LFL sales increased 3%
  • Overall group LFL sales dropped 1%

Super Retail also reported total sales growth for weeks 1 to 43 (FY24 year to date):

  • Supercheap Auto sales increased 3%
  • Rebels sales fell 2%
  • BCF sales grew 5%
  • Macpac sales went up 2%
  • Total group sales rose 2%

The retailer's total group sales across March and April were approximately 1% higher than the prior corresponding period.

Supercheap Auto benefited from strong demand in auto maintenance categories, including lubricants, power and car detailing.

Rebel footwear sales improved thanks to the introduction of new and expanded brand ranges (including Hoka and On), though apparel demand remains "subdued".

BCF's LFL sales reflected "softer trading in the key Easter period and the cycling of clearance activity" in the prior corresponding period.

Macpac's sales growth was driven by a "strong performance" in New Zealand as inbound travel boosted sales in key tourist destination stores.

It also revealed the group gross profit margin is "in line" with the prior corresponding period. The business has opened 20 stores and closed four in FY24 so far. It expects to open another seven stores before the end of FY24.

2024 enterprise agreement

Super Retail said its 2024 retail and CCC Enterprise Agreement (EA) has been endorsed by its Australian team members and approved by the Fair Work Commission (FWC). The EA covers a three-year term, starting from 14 July 2024.

The new EA will see all wages-paid team members across the group's Australian retail stores receive higher penalty rates and an increase in base pay rates to the tune of a 5.25% increase in FY25, 3.25% in FY26 and 3.25% in FY27.

The EA applies to the store wages component of the group's employee expenses (not support office employee expenses) and excludes retail management. Prior to the EA, on 2 July 2023, the group increased retail team member base pay rates by 3%.

Eligible team members will also receive a one-off payment equivalent to 2.75% of their annual base pay, with this to be paid before the end of FY24.

Management comments

Super Retail managing director and CEO Anthony Heraghty said:

Given current challenges around inflation and interest rates, our customers are managing their spending carefully and becoming increasingly value focused.

While store foot traffic and transaction volumes continue to grow, ongoing cost of living pressure is impacting number of items per sale.

Super Retail share price snapshot

Since the start of 2024, the Super Retail share price has dropped 18%.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

Woman smiles at camera at she buys greens from the supermarket.
Retail Shares

Could the Woolworths share price smash the market in 2025?

Let's see if things will be better for this supermarket giant's shares next year.

Read more »

Photo of two women shopping.
Retail Shares

Overinvested in Woolworths shares? Here are two alternative ASX retail stocks

Woolworths shares have disappointed this year. I think there could be better retail stocks to buy right now.

Read more »

High fashion look. glamor closeup portrait of beautiful sexy stylish Caucasian young woman model with bright makeup, with red lips, with perfect clean skin.
Retail Shares

Why now could be a great time to buy this high-performing ASX retail stock

This ASX share could be a sparkling opportunity.

Read more »

Young couple at the counter of a hardware store.
Retail Shares

3 encouraging signs for Wesfarmers shares heading into 2025

There are reasons to be positive about Wesfarmers.

Read more »

A young woman wearing a silver bracelet raises her sunglasses in amazement, indicating positive share price movement in jewellery shares.
Retail Shares

This ASX 200 stock is down 22% from its highs, and the CEO is stocking up

Is this a shiny buying opportunity?

Read more »

A warehouse worker is standing next to a shelf and using a digital tablet.
Retail Shares

Is the Wesfarmers share price facing 'significant downside risk'?

2025 could prove trickier for Wesfarmers shares, this leading expert forecasts.

Read more »

Man holding out Australian dollar notes, symbolising dividends.
Dividend Investing

Invested $5,000 in Wesfarmers shares in 2021? Guess how much passive income you've earned

Passive income offers a big boost to the performance of Wesfarmers shares.

Read more »

Woman checking out new iPads.
Retail Shares

Better ASX retail buy: Harvey Norman or JB Hi-Fi shares?

ASX retail showdown.

Read more »