Why Alphabet stock was sliding today

Shares of the tech giant pulled back on weaker-than-expected ad revenue in its fourth-quarter report.

| More on:
Search toolbar with a finger pointing to it.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Shares of Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) were falling today after the tech giant reported its fourth-quarter and full-year 2023 results. Alphabet beat analyst estimates on the top and bottom lines in its fourth quarter, but its ad revenue was a bit short of expectations. The sell-off also came after the stock jumped more than 50% in 2023, a sign that investors may believe it had become overheated.

As of 1:11 p.m. ET, shares were down 6.6%.

The ad biz is recovering, but not fast enough

Alphabet reported 13% revenue growth to $86.3 billion, which beat expectations of $85.3 billion. Operating income jumped 30% to $23.7 billion as its operating margin expanded from 24% to 27%.

On the bottom line, earnings per share jumped from $1.05 to $1.64, aided by accounting gains on its equity securities. That result topped the consensus for $1.59.

However, investors seemed to zero in on the ad business, the source of the majority of its profits, where revenue grew just 11% to $65.5 billion due to a decline in its Google Network segment, which shows ads on other websites. Analysts had expected ad revenue to come in at $66.1 billion.

Elsewhere, Google Cloud continued to show strength with revenue up 26% to $9.2 billion, and it reported operating income of $864 million, up by more than $1 billion from the quarter a year ago.

On the call, management talked up its recent artificial intelligence (AI) initiatives like Gemini, but offered little in the way of details on new products or businesses.

Should Alphabet investors be worried?

It's hard to fault a company the size of Alphabet for only growing ad revenue by 11%, but the results will be more telling after investors see the performance of peers like Meta Platforms, which has been taking ad market share from Alphabet in recent quarters. Losing market share is generally a negative sign for any company, though Alphabet seems to be benefiting from the broader ad market recovery from the lull in 2022.

At this point, there's little reason to sell the stock on yesterday's report as its search and YouTube businesses still look solid, and its valuation looks substantially improved. However, investors should keep an eye on the ad business in future quarters to see if the current trend persists. 

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Should you invest $1,000 in Alphabet right now?

Before you buy Alphabet shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now... and Alphabet wasn't one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys...

See The 5 Stocks *Returns as of 6 March 2025

Jeremy Bowman has positions in Meta Platforms. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Motley Fool contributor Jeremy Bowman has positions in Meta Platforms. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Alphabet and Meta Platforms. The Motley Fool Australia has recommended Alphabet and Meta Platforms. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on International Stock News

Broker looking at the share price on her laptop with green and red points in the background.
International Stock News

Buffett says you "Really shouldn't own stocks" unless you're prepared to see them drop 50%. Should this deter you from investing?

Buffett's words are meant to mentally prepare investors for the irrational ways of the stock market, not deter them from…

Read more »

A woman holds a soldering tool as she sits in front of a computer screen while working on the manufacturing of technology equipment in a laboratory environment.
International Stock News

Stock market uncertainty has rattled investors. Is artificial intelligence (AI) darling Nvidia still a buy?

The Nasdaq has dropped markedly as investors sour on technology stocks.

Read more »

a young woman lies on the floor propped on her elbows holding a green apple to her mouth amid a large scattering of green apples around her on the floor. She is smiling and holding her mouth wide open as she is about to take a big bite of the apple she holds in her hand near her mouth.
International Stock News

Prediction: Apple will soar over the next 5 years. Here's 1 reason why.

Investors aren't looking far enough down the road for its currently floundering AI efforts.

Read more »

A woman sits at her computer with her hand to her mouth and a contemplative smile on her face as she reads about the performance of Allkem shares on her computer
International Stock News

Where Will Amazon Stock Be in 1 Year?

Let's consider some of the hurdles Amazon could face over the next 12 months, as well as some likely ways…

Read more »

A man with a wide, eager smile on his face holds up three fingers.
International Stock News

3 reasons to buy Meta Platforms stock hand over fist

Though it might be tempting to avoid the stock as the market remains volatile, Meta Platforms looks attractive to buy…

Read more »

Woman and man calculating a dividend yield.
International Stock News

Every Nvidia investor should keep an eye on this number

If you want to know where a company's sales are heading, it's a good idea to follow what its key…

Read more »

A man analyses stockmarket graph on his computer.
International Stock News

What Trump's 'liberation day' could mean for the ASX stock market

Strap in for a bumpy ride next week.

Read more »

A male investor sits at his desk looking at his laptop screen holding his hand to his chin pondering whether to buy Macquarie shares
International Stock News

1 surprising artificial intelligence (AI) stock Warren Buffett owns that investors should buy on the dip

Berkshire does own shares in at least one artificial intelligence (AI)-related company, and given its recent stock sell-off, it looks…

Read more »