Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

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With most brokers taking a break over the holiday period, research notes are few and far between right now.

But don't worry! Listed below are three recent broker buy recommendations that still have plenty of upside potential.

Here's why brokers think these ASX shares are in the buy zone:

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QBE Insurance Group Ltd (ASX: QBE)

According to a note out of Goldman Sachs, its analysts retained their buy rating on this insurance giant's shares with an improved price target of $18.34. This followed the release of a solid third-quarter update. Goldman was happy with the update and believes QBE's strong form can continue. Particularly given how its rate increases continue to be very strong. The QBE share price is trading at $14.97 today.

Treasury Wine Estates Ltd (ASX: TWE)

A note out of Morgan Stanley reveals that its analysts retained their overweight rating and $14.35 price target on this wine giant's shares. This followed a tour of the company's luxury wine operations in the Barossa region of South Australia. Morgan Stanley was pleased with what it saw and believes that the company's margins are going to improve in the near term and support solid earnings growth. The Treasury Wine share price is fetching $10.63 this afternoon.

Xero Limited (ASX: XRO)

Analysts at Citi retained their buy rating and $129.40 price target on this cloud accounting platform provider's shares. The broker highlights that the UK government has reiterated its timeline for the Make Tax Digital initiative. It believes this will be a big positive for Xero's subscriber growth in the UK market and sees potential upside risk to consensus forecasts in FY 2026 and FY 2027. The Xero share price is trading at $109.49 this afternoon.

Citigroup is an advertising partner of The Ascent, a Motley Fool company. Motley Fool contributor James Mickleboro has positions in Treasury Wine Estates and Xero. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Goldman Sachs Group and Xero. The Motley Fool Australia has positions in and has recommended Xero. The Motley Fool Australia has recommended Treasury Wine Estates. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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