3 unloved ASX shares I think have been mispriced by the market

I believe these fallen stars can rise again.

| More on:
three children in fashionable clothes sit in a row together with sad looks on their faces as though they hae been told not to do something or been curtailed from playing.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

ASX share sell-offs are never ideal. Sometimes they're justified and sometimes the market may be too pessimistic. In such cases, when the market is mispricing a business, it can present a great opportunity to buy in.

It's worth noting here that just because something has fallen doesn't mean it will go back to its former price, or even rise at all.

With the three ASX shares that I'm going to talk about, I believe that in two or three years we'll look back at the current prices and think they were great prices to buy at.

Universal Store Holdings Ltd (ASX: UNI)

Universal Store owns a few premium youth fashion brands aimed at 16 to 35-year-olds. It has the Universal Store network, THRILLS, and Worship brands, and it's currently trialling the Perfect Stranger brand as a standalone retail concept.

If we look at how far Universal Store has fallen, it's down more than 40% since January 2023. The company gave a trading update in May that said some customers are reducing their spending, which is expected to continue into FY24.

In the first quarter of FY24, the company is expecting to have a total of around 99 stores. Management said the business is driving productivity both in-store and online, and optimising cost efficiencies thanks to its new distribution centre in Eagle Farm, Brisbane.

The company said it will "continue to make the right long-term decisions despite the challenges of near-term sales volatility and a difficult macro environment". I think this is the right strategy to be taking.

I also think the ASX share's profit will bounce back when economic conditions start improving.

According to Commsec, the Universal Store share price is valued at less than 9x FY25's estimated earnings with a possible grossed-up dividend yield of 10.4% for that financial year.

Frontier Digital Ventures Ltd (ASX: FDV)

This second unloved ASX share is a company that owns stakes in various leading online marketplaces in regions like South America and Asia. Many of its marketplaces are for categories like property and vehicles.

'Emerging' markets typically have a lower current e-commerce adoption rate than developed Western countries, so there is plenty of room for revenue to grow simply through more users transacting on the internet in those countries.

The Frontier Digital Ventures share price is down by more than 60% in the past year, despite the company being the most profitable it has ever been.

The ASX share reported in the first three months of FY23, it made an operating cash flow of $0.6 million. Portfolio earnings before interest, tax, depreciation and amortisation (EBITDA) grew 190% to $2 million.

Digital classified businesses can achieve impressive operating profit margins once they scale to a sufficient level.

If the ASX share, and underlying businesses, can keep delivering operating profits (and growth), it may rekindle investor excitement. Over three to five years, I think this could be one of the top performers because of how far it has fallen.

MotorCycle Holdings Ltd (ASX: MTO)

This business claims to be the leading Australian motorcycle dealership and accessories provider. It also provides repairs and servicing. The company has over 40 locations in Victoria, NSW, the ACT, and Queensland and sells all of the top 10 selling brands in Australia.

This ASX share has fallen more than 40% from January 2022, making it much cheaper, even though its operations are now the largest they have ever been.

As the leading motorcycle business in Australia, it has a strong market position and I believe is well-placed to benefit when macroeconomic conditions don't seem so gloomy to the market.

There are a number of positives as to why its earnings could do well in the shorter term. It's working on its costs, acquisitions can contribute a full year of earnings, and its growing number of locations can help offset any same-dealership sales declines in FY24.

If the company is able to achieve the projected earnings per share (EPS) on Commsec, then the price/earnings (P/E) ratio could seem very cheap.

According to Commsec, the MotorCycle share price is valued at 7x FY25's estimated earnings, with a possible grossed-up dividend yield of 9.2%.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Frontier Digital Ventures. The Motley Fool Australia has recommended Frontier Digital Ventures. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

A businessman compares the growth trajectory of property versus shares.
Opinions

What's the outlook for shares vs. property in 2025?

The experts have put out their new year predictions...

Read more »

Cheerful boyfriend showing mobile phone to girlfriend in dining room. They are spending leisure time together at home and planning their financial future.
Opinions

My ASX share portfolio is up 30% this year! Here's my plan for 2025

The best investing plans shouldn't need too many updates.

Read more »

Man in an office celebrates at he crosses a finish line before his colleagues.
Opinions

These stocks made my share portfolio a market-beater in 2024

Beating the market is the least important takeaway from this year.

Read more »

A male investor sits at his desk looking at his laptop screen holding his hand to his chin pondering whether to buy Macquarie shares
Opinions

2 underappreciated ASX 200 shares to buy now

Investors may be undervaluing these ASX 200 shares heading into 2025, according to this expert.

Read more »

A man wearing a shirt, tie and hard hat sits in an office and marks dates in his diary.
Resources Shares

Is the BHP share price a buy? Here's my view

Is it time to dig into this beaten-up miner?

Read more »

A person holds their hands over three piggy banks, protecting and shielding their money and investments.
How to invest

I'm preparing for an ASX stock market crash in 2025

Whatever happens next year, my portfolio will be ready...

Read more »

Happy couple enjoying ice cream in retirement.
Opinions

2 ASX shares I loaded up on in November for long-term wealth

I’m excited by the dividend and capital growth potential of these stocks.

Read more »

A group of businesspeople clapping.
Opinions

My prediction for the best-performing ASX sectors in 2025

Here’s where I think the outperformers will come from.

Read more »