Qantas share price falls along with airline's reputation

Qantas shares are falling out of the sky today.

| More on:
a couple at an airline ticket counter have an angry exchange with the employee behind the counter. She is leaning forward in an aggressive manner as they hold a paper ticket in their hands.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The S&P/ASX 200 Index (ASX: XJO) is having a pretty poor showing this Wednesday so far. At present, the ASX 200 is down by 0.28%. If the index closes in the red, it will snap a winning streak that has been going on for more than a trading week now. But let's talk about the Qantas Airways Limited (ASX: QAN) share price. 

ASX 200 travel share Qantas is having an even worse day than the ASX 200. At present, the national carrier has lost a meaty 1.37% and is down to $6.49 a share. That's a loss more than four times that of the broader market.

So what's going on with the Qantas share price today that has resulted in such a chunky drop in value?

Well, there's been no fresh developments out of the airline itself, apart from some routine ASX paperwork regarding the company's ongoing share buybacks.

But we do have a likely candidate for why investors are shunning Qantas shares today.

Qantas share price stalls as airline drops out of global top ten

The company has just got some bad news regarding its international reputation. Every year, Skytrax runs the World Airline Awards, ranking the world's top airlines "voted for by travellers around the world".

This morning, 2023's world airline awards were made public, and they weren't good news for Qantas.

Here's what voters decided the world's top ten airlines for 2023 were:

  1. Singapore Airlines
  2. Qatar Airways
  3. ANA All Nippon Airways
  4. Emirates
  5. Japan Airlines
  6. Turkish Airlines
  7. Air France
  8. Cathay Pacific Airways
  9. EVA Air
  10. Korean Air

Notice a conspicuous absence?

Qantas was the number five airline for 2022's awards. But for 2023, the Flying Kangaroo got a big demotion, dropping 12 ranks to number 17.

Perhaps the only comfort for Qantas comes from the news that its rivals Virgin Australia and Regional Express Holdings Ltd (ASX: REX) came in at rank 46 and 56 respectively.

All things considered, it was going to be tough for Qantas to retain its top-ten ranking this year. Qantas flyers infamously had to deal with a myriad of issues over 2022, including long delays and poor staffing levels. Two mechanical incidents at the start of this year probably didn't help either.

However, the drop from five to 17 is a big one, and probably took investors by surprise today. Although it's hard to analyse exactly how much impact this move will have on the business going forward, it almost certainly explains the weakness we are seeing with Qantas shares this Wednesday.

Even so, investors can't be too upset, given the Qantas share price remains up a healthy 9.34% in 2023 so far:

Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Travel Shares

Bored woman waiting for her flight at the airport.
Travel Shares

Why are Web Travel shares tumbling 6% today?

Its suspension is over. What's going on with this travel stock?

Read more »

A woman looks up at a plane flying in the sky with arms outstretched as the Flight Centre share price surges
Travel Shares

The Qantas share price has flown 66% higher in 2024, this top broker thinks it can gain more altitude

Qantas shares may not be finished rising.

Read more »

a man holds his arms out and shrugs his shoulders as if indicating he doesn't know the answer to a question he's been asked.
Travel Shares

Why is Web Travel stock such a hot topic today?

This travel stock isn't going anywhere today. Why isn't it moving?

Read more »

Man sitting in a plane seat works on his laptop.
Travel Shares

Why this ASX travel share is grounded two days before results

Investors now wait in anticipation.

Read more »

A corporate-looking woman looks at her mobile phone as she pulls along her suitcase in another hand while walking through an airport terminal with high glass panelled walls.
Travel Shares

This ASX travel share is 'going to take off' after falling 30%

Back your bags.

Read more »

A woman sits crossed legged on seats at an airport holding her ticket and smiling.
Travel Shares

Down 23% in a month, why this ASX 200 stock is an 'attractive opportunity'

After falling hard, a top fund manager is seeing an opportunity with this stock.

Read more »

A line of people sitting at a long desk in an annual general meeting
Travel Shares

Why today is a big day for Flight Centre shares

Why is everyone talking about Flight Centre shares today?

Read more »

A woman reaches her arms to the sky as a plane flies overhead at sunset.
Travel Shares

Why this fund manager still thinks Qantas shares are a cheap buy

One expert still has a lot of belief in Qantas shares.

Read more »