Could Zip shares be a winner of more regulation in the BNPL sector?

Regulatory changes could bolster the BNPL provider's market share, an insider says.

| More on:
a boy with sad eyes pulls the zip over his mouth and nose while doing up a large jacket where the collar stands up at head height.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • The Zip share price is crumbling 5% today amid news of regulatory changes set to impact the BNPL industry
  • But co-founder and COO Peter Gray isn't worried
  • He says the company is in position to benefit from such changes

Zip Co Ltd (ASX: ZIP) shares are plummeting amid news the buy now, pay later (BNPL) industry will soon face greater regulation in Australia.

But there's little need to worry about the impact on the company, co-founder and chief operating officer (COO) Peter Gray says.

Zip was "well-placed to continue with business as usual" in the face of increased regulation, Gray told ABC Radio. In fact, the BNPL share isn't expecting to lose a single customer as a result of the shift.

The Zip share price tumbled to a low of 53 cents this morning – a 7.8% drop.

It's since recovered slightly to trade just 5.2% lower at 54.5 cents at the time of writing.

For comparison, the All Ordinaries Index (ASX: XAO) is down 0.31% right now.

Let's take a closer look at what might be weighing on the ASX BNPL share today.

Could ASX BNPL share Zip be a regulatory winner?

In news reportedly announced by Minister for Financial Services Stephen Jones today, the BNPL industry will soon fall under the Credit Act.

That means providers will need to hold a credit licence and undergo checks to ensure consumers can afford to pay off BNPL debt before providing the products.

And while the changes sound like they could be dire for ASX BNPL shares, Zip might be in a position to benefit.

Gray applauded the Government's move, saying the company had been advocating for such changes for years. He told ABC Radio:

It's likely to be a competitive advantage for our business in Australia, given how well placed we are in our business practices that we've adopted since inception.

As I touched on, it's business as usual for us, whereas many of the competitive peer set really will have to make some significant changes to the way they operate their business.

The company already holds a credit license and completes affordability checks on all its customers. It also has "robust" hardship, dispute, and complaint resolution processes in action, Gray noted.

That's good news for shareholders, the insider said.

Investors "should be encouraged" that the changes could be a "positive differentiator" for the company, even carrying the potential to increase its market share.

Of course, it would likely take more than a competitive shift to see Zip shares regain all they've lost in recent years. The stock is currently 96% lower than it was at its 2021 peak.

Created with Highcharts 11.4.3Zip Co PriceZoom1M3M6MYTD1Y5Y10YALL1 Jan 202122 May 2023Zoom ▾Jan '21May '21Sep '21Jan '22May '22Sep '22Jan '23May '23Jan '21Jan '21Jul '21Jul '21Jan '22Jan '22Jul '22Jul '22Jan '23Jan '23www.fool.com.au

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Zip Co. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on BNPL shares

Business people discussing project on digital tablet.
BNPL shares

$10,000 invested in Zip shares in FY 2025 is now worth

Let's see how this payments company's shares performed in the last financial year.

Read more »

a woman with lots of shopping bags looks upwards towards the sky as if she is pondering something.
BNPL shares

Why this fund manager remains bullish on Zip shares

Zip shares have surged 90% over the past year.

Read more »

A cool dude looks back at the camera while ziplining above the treetops.
BNPL shares

Zip share price rockets 19% on full-year earnings upgrade

Surging again today, Zip shares are now up 127% since their recent April lows.

Read more »

a young woman looks happily at her phone in one hand with a selection of shopping bags in her other hand.
BNPL shares

Up 87% since April, why the Zip share price can keep flying higher into 2026

A leading fund manager expects more outsized gains from Zip shares ahead.

Read more »

Woman looks amazed and shocked as she looks at her laptop.
Share Gainers

Guess how much $10,000 invested in Zip shares on 7 April is worth today!

The rebound in the Zip share price since 7 April has been nothing short of remarkable.

Read more »

Frustrated and shocked business woman reading bad news online from phone.
BNPL shares

Why is the Zip share price dropping today?

Let's see how this buy now pay later provider performed in April.

Read more »

A young woman smiles as she rides a zip line high above the trees.
BNPL shares

How Zip shares rebounded 45% from their 7 April lows to beat the ASX 200

Did you catch what happened with Zip shares in April?

Read more »

A young woman in a shop hands her credit card to the cashier.
BNPL shares

Up 41% in 3 weeks, should I buy Zip shares today?

Zip shares have been on a tear in April. Now what?

Read more »