Buy these 3 ASX retail shares: Morgans

These are the shares to buy in the retail sector according to Morgans.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The team at Morgans has been reviewing the retail sector in the aftermath of earnings season.

Following the review, the broker highlights three ASX retail shares that it would buy right now. They are as follows:

Three happy shoppers.

Image source: Getty Images

JB Hi-Fi Limited (ASX: JBH)

The first retailer the broker is positive on is JB Hi-Fi. That's despite it forecasting lower than consensus earnings in FY 2023. It commented:

We have taken our FY23 EBIT margin assumption up from 7.3% to 7.5%, 10 bps lower than Visible Alpha consensus of 7.6%. This results in 3% higher NPAT at $483.6m, 3% lower than consensus of $496.6m. Lower peer multiples take our target price down from $53 to $48.

Morgans has an add rating and $48.00 price target on the retail share. This is meaningfully higher than the current JB Hi-Fi share price of $41.75.

Lovisa Holdings Ltd (ASX: LOV)

Unlike JB Hi-Fi, the broker is ahead of consensus with its estimates for this fashion jewellery retailer. Morgans is very positive on the company due to its global expansion and has recently called the company a phenomenon. In respect to its forecasts, the broker said:

We have increased the forecast LTI expense booked in 2H23 by $4m, following the indication from Lovisa that the second half expense is likely to be similar to that booked in the first half. Our FY23 NPAT forecast reduces by 7% to $74.3m, although we are still 2% above Visible Alpha consensus of $73.0m.

Morgans has an add rating and $29.00 price target on its shares. This compares to the latest Lovisa share price of $22.10.

Universal Store Holdings Ltd (ASX: UNI)

Finally, another ASX retail share to buy according to Morgans is youth fashion retailer Universal Store. Its analysts believe the company's shares offer material upside from current levels. The broker commented:

Our NPAT forecast increases by 5% to $30.4m, 1% lower than Visible Alpha consensus of $30.9m, due mainly to a downward adjustment in our forecast effective tax rate. Our target price reduces from $7.00 to $6.85 due to lower peer multiples in apparel.

Morgans' add rating and $6.85 price target compares favourably to the latest Universal Store share price of $4.90.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Lovisa. The Motley Fool Australia has recommended Jb Hi-Fi and Lovisa. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

Three people jumping cheerfully in clear sunny weather.
Retail Shares

3 reasons why the Wesfarmers share price is a buy

This leading blue-chip could be a top pick right now…

Read more »

Woman looking at prices for televisions in an electronics store.
Retail Shares

JB Hi-Fi vs. Harvey Norman: Which is the better retail buy?

A tale of two retail stocks in a challenging climate.

Read more »

Shot of a young businesswoman looking stressed out while working in an office.
Retail Shares

Why is this ASX 200 stock crashing 9% today?

The retailer's shares are tumbling again.

Read more »

Time to sell written on a clock.
Broker Notes

Sell alert! Why this expert is calling time on Harvey Norman shares

A leading investment analyst forecasts mounting headwinds for Harvey Norman shares.

Read more »

A male investor wearing a white shirt and blue suit jacket sits at his desk looking at his laptop with his hands to his chin, waiting in anticipation.
Broker Notes

With half year profits up 9% to $1.6 billion, are Wesfarmers shares a buy?

A top investment expert provides his outlook for Wesfarmers shares.

Read more »

A man with a wry smile on his face is shown close up behind ascending piles of coins as he places another coin on top of the tallest stack representing rising dividends
Retail Shares

Could this really be the turning point for Woolworths shares?

Is Woolworths finally going in the right direction?

Read more »

Girl with make up and jewellery posing.
Retail Shares

This ASX retailer, trading near its 12-month highs, could add another 50% Jarden says

Profits are up at this jewellery retailer.

Read more »

Person using a calculator with four piles of coins, each getting higher, with trees on them.
Retail Shares

I'd buy 3,033 shares of this ASX stock to aim for $200 a month of passive income

These businesses are compelling options for income.

Read more »