3 common mistakes to avoid when buying ASX shares for passive income in 2023

By choosing wisely and reducing risk, one may be able to recognise greater passive income returns.

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Key points
  • Buying ASX dividend shares can be a worthwhile passive income investment
  • However, I believe some common mistakes can increase the risks that come with buying stocks
  • Such mistakes include not analysing an investment fully, paying excess attention to dividend yields, and failing to diversify

There are plenty of investments out there that can offer passive income. Consider investment properties or bonds for example. However, many passive income buys don't offer the convenience and return potential of ASX dividend shares.

Unlike property, ASX dividend shares are notably liquid and don't demand a large deposit to buy.

And, while investing in dividend stocks can represent greater risk than buying bonds, they also offer greater potential rewards. Fortunately, I believe there are ways investors can minimise the risks involved with buying ASX dividend shares.

Here are three mistakes dividend investors often make when building a portfolio and how to avoid them.

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3 mistakes I'd avoid when buying ASX passive income shares

Not looking at the bigger picture

The first mistake those buying ASX dividend shares often make is a simple one. That is, buying a stock purely for its dividends.

ASX dividend shares can provide both passive income and share price gains – or falls. Thus, I think it's important to assess the health of a whole company before buying in.

To do so, I would look at whether it's currently trading for a good price. If it is, I would then delve into its business and balance sheet to make sure I both understand the company and am confident of its future prospects.  

Though, even the most considered investment can't be guaranteed to provide returns or downside protection.

Choosing passive income over quality companies

On that note, while a high yielding company might look like an obvious investment for one seeking passive income, I believe it's important to delve into the reliability of those dividends.

That means assessing a stock's dividend history and its cash flows.

By looking at the former I might find that, for instance, a company tends to cut its payouts during hard times. That might make it a less attractive income buy. However, past performance isn't an indication of future performance.

Meanwhile, the latter is important because dividends generally come from a company's free cash flow. Thus, an ASX dividend share with consistent cash flows might be more likely to provide consistent passive income.  

Failing to diversify

Finally, while I wholeheartedly believe it's important to understand the businesses one invests in, it's equally important to build a diverse portfolio. Of course, that can be a tricky – but worthwhile – balance to strike.

By diversifying – buying into various companies, sectors, and asset classes – an investor can better protect their portfolio.

That's because unavoidable risks are spread across multiple investments while one maintains exposure to multiple potential opportunities.

On the other hand, failing to diversify could set an ASX passive income portfolio up to suffer in the event of a single-sector or company-specific downturn.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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