Why Amazon stock fell today

A competitor's troubles portend a challenging holiday shopping season for the e-commerce giant.

| More on:
Worried ASX share investor looking at laptop screen

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

What happened

Shares of Amazon.com (NASDAQ: AMZN) declined on Wednesday after rival retailer Target (NYSE: TGT) reported a steep decline in profits. By the close of trading, Amazon's stock price was down 1.8% after falling as much as 3.4% earlier in the day.

So what

Target was forced to issue heavy discounts to clear out excess inventory. That weighed heavily on the discount retail chain's profitability. Its gross and operating margins fell to 24.7% and 3.9%, respectively, in the third quarter, from 28% and 7.8% in the prior-year period. Target's earnings per share (EPS), in turn, plunged 49% year over year to $1.54.

The retailer's guidance was even more alarming to investors. Target now projects "a low-low-single digit decline" in same-store sales. Management also expects the company's operating margin to decline further, to 3%.

"In the latter weeks of the quarter, sales and profit trends softened meaningfully, with guests' shopping behavior increasingly impacted by inflation, rising interest rates, and economic uncertainty," CEO Brian Cornell said in a press release.

Worse still, chief financial officer Michael Fiddelke said during a conference call with analysts that the downturn could persist into 2023.

"As we look beyond the holiday season, we're planning for a continued challenging environment as we move into next year," Fiddelke said. 

Now what

Target's troubles are also worrisome for Amazon's shareholders. A further decline in consumer discretionary spending could dent the e-commerce titan's sales and profits, which are already under pressure from inflation concerns and recession fears.

Amazon's actions suggest it is bracing for such a scenario. The company is slashing costs in its massive fulfillment network and scaling back on unprofitable projects as it works to bolster its sagging profitability.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Joe Tenebruso has the following options: long January 2024 $100 calls on Amazon. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Amazon and Target. The Motley Fool Australia has recommended Amazon. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on International Stock News

Two people lazing in deck chairs on a beautiful sandy beach through their hands up in the air.
International Stock News

2 no-brainer Warren Buffett stocks to buy right now

While replicating Buffett's success isn't possible, there are a handful of his investments that are no-brainer buys.

Read more »

A man with a beard and wearing dark sunglasses and a beanie head covering raises a fist in happy celebration as he sits at is computer in a home environment.
International Stock News

3 reasons to buy Nvidia stock before November 20

This week marks a big moment for tech investors as perhaps the most anticipated earnings of the year will be…

Read more »

A woman smiles over her shoulder as she sits in the driver's seat of a car with keys in hand.
International Stock News

Why Tesla stock just popped

Tesla stock raced ahead Monday after Bloomberg reported the incoming Trump administration's intentions around self-driving vehicles.

Read more »

A woman holds her hand out under a graphic hologram image of a human brain with brightly lit segments and section points.
International Stock News

Prediction: Nvidia stock is going to soar after November 20

Nvidia is scheduled to report third-quarter earnings on Wednesday.

Read more »

a man with a wide, eager smile on his face holds up three fingers.
International Stock News

The Artificial Intelligence (AI) boom isn't over. 3 AI stocks to buy right now.

AI could become a multitrillion-dollar industry. There are still high-quality stocks with compelling risk-reward upside potential. Here are three of…

Read more »

A couple are happy sitting on their yacht.
International Stock News

This magnificent stock has made many millionaires, and could make more

There are millions of reasons why investors look to this Wall St legend for inspiration.

Read more »

A little girl with red hair runs excitedly with a rocket strapped to her back, trying to launch.
International Stock News

Which ASX small-cap stock is leaping 13% by doubling down on access to cash

This expands its reach in India.

Read more »

Unsure man analysing data on laptop.
International Stock News

Billionaire investor Warren Buffett sold Apple shares for a fourth straight quarter. Should investors be worried?

Although Buffett has been selling Apple stock, it has continued to rise in value this year.

Read more »