Three All Ordinaries Index (ASX: XAO) shares are setting a brisk pace today.
Heading into the lunch hour, the All Ordinaries is up 0.3%.
Meanwhile, the Zip Co Ltd (ASX: ZIP) share price is up 4.5%, the Cettire Ltd (ASX: CTT) share price has gained 3.9%, and Argosy Minerals Limited (ASX: AGY) shares are up 6.1%.
Here's what's spurring investor interest in these All Ordinaries shares on Thursday.
Why is the Zip share price leaping higher?
With today's intraday gains factored in, the Zip share price is up 17% since Tuesday's closing bell and up a whopping 36% over the past month.
There's no fresh price-sensitive news out from the All Ordinaries buy now, pay later (BNPL) share. So, it looks like investors are continuing to bid up the share price on hopes the company is indeed back on the road towards profitability.
BNPL shares have also broadly benefited in recent weeks following the lower-than-expected inflation data out of the United States. That data has raised hoped of fewer rate hikes from the US Fed. And, as you're likely aware, BNPL shares have been walloped this year as the Fed, the Reserve Bank of Australia, and central banks the world over began to ratchet rates higher for the first time in a decade.
Which brings us to our second All Ordinaries share having a cracker of a day today, online luxury goods retailer Cettire.
Cettire share price lifts on strong growth trajectory
The Cettire share price is outperforming the All Ordinaries after the company confirmed at today's annual general meeting that it's continuing to experience strong trading momentum.
In October, the company reported that its sales revenue grew 82% compared to the prior corresponding period.
Commenting on the company's performance, Cettire CEO Dean Mintz said:
Our business has started Q2 very strongly driven by a seasonal upswing in traffic and AOV and effective marketing execution. It is pleasing to see continued robust profit performance as we leverage our lean operating cost structure with revenue growth and attractive unit economics.
This All Ordinaries share is riding the lithium wave
Our third outperforming All Ordinaries share is ASX lithium explorer Argosy Minerals.
There have been no new price-sensitive releases from the company since 1 November, but the miner has some good buying momentum going.
Over the past month, the All Ordinaries share has soared 41%, and it's up 110% year to date.
Argosy has been a clear beneficiary of the soaring demand for lithium. The battery-critical metal is trading near all-time highs amid booming growth in global electric vehicle production. And today's trading action indicates investors believe lithium demand isn't about to dry up anytime soon.