Nervous about buying ASX shares right now? Here are some top tips from Scott Phillips

Investors have a lot to think about with all of the economic uncertainty. Here's some expert advice about what to focus on.

| More on:
A worried woman looks at her phone and laptop, seeking ways to tighten her belt against inflation.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • It's an uncertain time for investors and businesses alike
  • Inflation and higher interest rates are hurting profits and confidence
  • The Motley Fool's Scott Phillips suggests investors should look at a company's debt levels, pricing power and the capital needs

There are plenty of problems going on in the world right now. Inflation, higher interest rates, a war, and so on. It's not surprising that some investors may be worried about investing in ASX shares.

How are investors to know what to do?

For starters, it may be worthwhile remembering that the world has survived these sorts of things before. There was very strong inflation in the 1980s, with extremely high interest rates as well. A war regularly occurs somewhere in the world, sadly.

Higher interest rates and more costs can have an impact on how profitable a business is. So, let's learn some of the things to look out for from Motley Fool expert Scott Phillips, who was recently talking to NABTrade on a webinar.

Pricing power

How much control does a business have over its prices? Costs are only one side of the equation when it comes to generating profit. Phillips said:

Number one is simply, pricing power. Does your company have the ability to pass on any cost increases you may incur? if you're a miner — mining a global commodity like iron, or gold or coal or copper or something else — your ability to pass on those higher costs with higher prices is exactly zero.

Think about brands, think about contracts, think about businesses that are so institutionalised in terms of being inside a business — so a business-to-business software package, for example — very hard to change out if the price goes up. If they're a mission-critical piece of software, for example. So anything that locks you in, or gives you the ability to pass on prices.

… That allows you to make sure your margins don't get crushed with that higher inflation.

For example, ASX shares like Coles Group Ltd (ASX: COL), Telstra Corporation Ltd (ASX: TLS) and Xero Limited (ASX: XRO) have been increasing prices for customers.

Debt could be an issue

When interest rates were virtually zero, businesses were able to take on a lot of cheap debt, if they wanted to. But now interest rates have shot up, it's a very different picture for some ASX shares.

What was Phillip's view on debt? He said:

Be very careful of companies with significant levels of debt. Not because they're necessarily going to go broke, but because higher debt with higher interest costs, higher interest costs means lower profits. So even if you don't go broke with higher rates, your company profits can be materially impacted.

Businesses such as real estate investment trusts (REITs) and buy now, pay later are typically ones that have higher debt levels.

Capital needs

Some ASX shares are able to fund their growth organically. Whereas others may have needed to tap investors for more cash to accelerate their growth plans, or perhaps make an acquisition.

What's the expert view on this situation? Phillips said:

The last point is, think about capital. If you're a business that needs more money – think about small biotechs or technology businesses, miners – and you're hoping to raise more capital from the market. That's getting harder and harder to come by as rates go up.

Companies sometimes see their share prices fall in anticipation of a capital raising because investors can see that the business is going to need more cash, so those investors are looking for a discount. It might be fairly easy to work out which businesses are going to do a capital raising if they are burning through their cash pile.

Some ASX shares are now focusing on cash flow breakeven so they don't run out of cash and a capital raising isn't necessary.

Foolish takeaway

I think it's worthwhile that investors pay attention to Phillips' advice, to avoid some of the pitfalls of the current economic situation.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Xero. The Motley Fool Australia has positions in and has recommended COLESGROUP DEF SET, Telstra Corporation Limited, and Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

Man sitting in a plane seat works on his laptop.
Opinions

Expert reveals 2 ASX stocks to sell — and 1 is a recent IPO

Toby Grimm from Baker Young shares his insights.

Read more »

An analyst wearing a dark blue shirt and glasses sits at his computer with his chin resting on his hands as he looks at the CBA share price movement today
Opinions

Expert's verdict on 3 ASX 200 shares (2 have doubled in value and the other has lost 29%)

Two of these stocks were the best performers of their sectors in FY25. Should you buy, hold, or sell?

Read more »

A male investor sits at his desk pondering at his laptop screen with a piece of paper in his hand.
Opinions

Where I'd invest in ASX shares ahead of the likely RBA rate cut

These stocks look too good to miss.

Read more »

Person pretends to types on laptop drawn in sand.
Opinions

I sold one of my oldest ASX 200 shares last week. Here's why

Why would I sell one of my longest-held stocks?

Read more »

Broker analysing the share price.
Materials Shares

Buy, hold, or sell? Broker's verdict on 3 ASX 200 materials shares

Materials was one of four market sectors that weakened in overall value in FY25.

Read more »

A person sitting at a desk smiling and looking at a computer.
Technology Shares

3 ASX 200 tech shares to buy in July: Experts

The ASX tech sector delivered outstanding returns for investors in FY25.

Read more »

A group of executives sit in front of computer screens in a darkened room while a colleague stands giving a presentation with a share price graphic lit up on the wall
Opinions

2 ASX 200 large-cap shares that this fundie is cashing in after phenomenal growth

Shaw and Partners portfolio manager James Gerrish says he knows this will be an 'unpopular call'.

Read more »

Woman and man calculating a dividend yield.
Opinions

Buy or bail? Fundie's verdict on 2 ASX 300 shares

Stuart Bromley of Medallion Financial Group provides his insights.

Read more »