Up 200% since June, it's not too late to buy these 2 ASX shares: experts

Can you believe there's a software stock that's tripled over the past four months? One advisor reckons there's more to come.

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It might be hard to believe amid the turbulence, but there are some ASX shares that have risen in recent times.

One cognitive mistake many investors make is avoiding buying shares that have climbed up, thinking "It's had its run".

But that makes no logical sense because stocks don't have any memory. What's happened in the past has absolutely no bearing on where it will go in the future.

It's classic anchoring. 

So keeping this false logic in mind, here is a pair of rising ASX shares that experts are rating as a buy:

Expansion and pricing power

Can you believe there is a software stock that has tripled in the past four months?

You better, because that's exactly what US company Life360 Inc (ASX: 360) has achieved.

The Life360 share price was languishing at $2.41 at the close of trade on 23 June. The stock closed Monday at $7.08.

But it's not too late to buy, according to Bell Potter investment advisor Christopher Watt.

"The company has more than 30 million active users a month and is becoming a dominant brand in the US and internationally," Watt told The Bull.

"We believe there's potential for Life360 to increase monthly prices for existing customers."

The app started off as a way for families to track the whereabouts of adolescents but has now expanded functionality to features like driving safety.

Watt is not the only fan. According to CMC Markets, all five of the surveyed analysts currently rate Life360 shares as a strong buy.

Time for a nice glass of wine

While not as dramatic as Life360, Treasury Wine Estates Ltd (ASX: TWE) shares have also surged up while the rest of the market has floundered.

The stock has risen more than 18% since mid-June, all while paying out a dividend yield in excess of 2.4%.

Morgans investment advisor Jabin Hallihan reckons there's still time to catch the upwards curve.

"This global wine company has more than 70 brands in its portfolio, including the iconic Penfolds brand," he said.

"We believe the company is trading at a discount. Our 12-month price target is $15.71."

Treasury Wine shares closed Monday at $12.64.

Hallihan's team expects a boost in dividend income too.

"According to our forecasts, we expect a dividend yield of about 3% in fiscal year 2023. We have an add rating."

The wider professional community is warm to Treasury Wines, although not unanimously.

Out of 20 analysts surveyed on CMC Markets, 11 consider the stock a buy while eight recommend holding.

Motley Fool contributor Tony Yoo has positions in Life360, Inc. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Life360, Inc. The Motley Fool Australia has recommended Treasury Wine Estates Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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