I shouldn't have sold this ASX share two years ago: fund

How would you be if you cut a stock that's since risen 470% in just a couple of years?

| More on:
Two women shoppers smile as they look at a pair of earrings in a costume jewellery store with a selection of large, colourful necklaces made of beads lined up on a display shelf next to them.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Regrets, I've had a few.

Amateurs and professionals alike sometimes make investment decisions that they wish they could take back.

Did you sell Afterpay at $20, only to see it rise to $150 a couple of years later? Perhaps you didn't buy Macquarie Group Ltd (ASX: MQG) shares when it plunged to the teens and twenties during the global financial crisis?

These are the stories you don't hear at the barbecues or at fund manager presentations.

People naturally want to talk about their successes, not their regrets.

But remarkably, the team at QVG Capital broke the convention this week.

'We made a costly error'

In a year when most non-mining ASX shares have gone down the gurgler, Lovisa Holdings Ltd (ASX: LOV) has fared very well.

The share price for the low-cost jewellery retailer is up more than 15% year to date, and has rocketed up an eye-popping 78% since mid-June.

QVG capital analysts, in a memo to clients, admitted losing faith in the business a couple of years ago.

"We made a costly error in selling Lovisa in the first COVID lockdown in February and March 2020 on a view that, with almost no online presence, and costume jewellery not being of strategic importance, Lovisa might go broke."

If you can believe it, the Lovisa share price has risen a whopping 470% since the depths of the COVID market crash in March 2020.

Ouch.

'Next few years will be worth watching'

It's not that QVG Capital's worries about the business were not justified.

But after that first wave of the pandemic broke out, unexpected assistance came to avoid calamity for Lovisa.

"With JobKeeper to the rescue, it turns out we were wrong."

The Australian federal government's COVID-19 wage subsidies allowed the retailer to retain many of its staff and took them through the dark months of the 2020 lockdowns.

Now, only two years later, Lovisa is flying high on the back of overseas expansion and a belief that its low-cost offerings will see resilient demand from cash-strapped consumers.

The Motley Fool reported this week that Morgans rates the stock as a buy.

"Lovisa has a substantial multi-year global rollout opportunity across four continents," the team reportedly stated.

"We think Lovisa's products fill an underserved niche, offering good quality fashion jewellery at prices that are attainable to the target demographic."

The team at Morgans also likes the new leadership at the company.

"The recent appointment of Victor Herrero as CEO, replacing Shane Fallscheer, provides a clue as to the extent of Lovisa's global ambition and its impatience to realise that ambition," 

"The next few years will be worth watching."

The good news keeps coming for Lovisa

Another boost for Lovisa this month is that it will be added to the S&P/ASX 200 Index (ASX: XJO).

That will see a nice boost in demand for the stock, as funds that follow the index are forced to buy Lovisa.

So all this must be eating away at the portfolio manager at QVG Capital after cutting the ASX share loose two years ago.

But it's not all bad news for the fund and its clients.

"Fortunately, we reversed the error and now own Lovisa again," read the QVG memo.

"Its result was glittering and the global roll-out of high returning stores appears to be accelerating."

Motley Fool contributor Tony Yoo has positions in Macquarie Group Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Lovisa Holdings Ltd and Macquarie Group Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Investing Strategies

A senior investor wearing glasses sits at his desk and works on his ASX shares portfolio on his laptop2
Share Market News

These buy-rated ASX dividend stocks offer 6%+ yields

Brokers believe that big dividend yields are coming for buyers of these shares.

Read more »

A female executive smiles as she carries out business on her mobile phone.
Dividend Investing

Buy Telstra and these ASX dividend shares now

Analysts think income investors should be buying these stocks right now.

Read more »

A young man talks tech on his phone while looking at a laptop. A financial graph is superimposed across the image.
Dividend Investing

These ASX dividend stocks offer 4% to 7% yields

Analysts think these buy-rated stocks could be great options for income investors.

Read more »

Two young boys with face painted in Australian flag cheer.
Dividend Investing

2 Australian dividend shares to buy while they're still cheap

I like the look of these stocks for passive income.

Read more »

Happy young woman saving money in a piggy bank.
Dividend Investing

Buy 7,353 shares of this ASX dividend superstar for $5,000 per year in passive income

Do analysts think this stock would be a good option for income investors?

Read more »

A woman lies back and relaxes in her boat with a big smile on her face as it floats on the rising tide.
Dividend Investing

Best long-term ASX dividend shares to buy in October 2024

Looking to boost your future income?

Read more »

A man in his office leans back in his chair with his hands behind his head looking out his window at the city, sitting back and relaxed, confident in his ASX share investments for the long term.
Dividend Investing

Top broker names 2 ASX 200 dividend shares to buy

These shares could be great options for income investors according to its analysts.

Read more »

A happy construction worker or miner holds a fistfull of Australian money, indicating a dividends windfall
Dividend Investing

Put $10,000 in this ASX 200 dividend stock for $10,000 in annual passive income

Here’s how I’d aim for $10,000 of annual passive income from this ASX 200 dividend stock.

Read more »