Down 20% in 2022. Is the Harvey Norman share price in bargain territory?

Are Harvey Norman shares currently undervalued?

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Key points

  • Harvey Norman shares climb 1.56% to $3.91 today after falling the last two days 
  • Negative sentiment surrounding the ASX appears to be dragging the company's shares down 
  • Two brokers weighed in on the Harvey Norman share price last month, indicating bargain territory 

Despite rebounding over the past couple of weeks, the Harvey Norman Holdings Limited (ASX: HVN) share price has fallen 20% this year.

This comes despite the company not releasing any announcements to the ASX since half year results in late February.

At the time of writing, the multi-national retailer's shares are swapping hands for $3.91, up 1.56% for the day.

What's dragging down Harvey Norman shares?

Investors have sent the Harvey Norman share price into freefall since March amid the gloomy outlook on the global economy.

With inflation levels soaring, this led the Reserve Bank of Australia (RBA) to significant ramp up interest rates.

In the March quarter, inflation rose by 5.1% which was the fastest annual pace over the past two decades.

Evidently, this affects consumer spending habits on discretionary items as the cost of debt gets more expensive.

It's worth noting that the S&P/ASX 200 Consumer Discretionary (ASX: XDJ) index also backtracked 20% in 2022.

What do the brokers think?

Given that the Harvey Norman share price is trading 10% off its 52-week low of $3.53, is this a bargain?

As reported by ANZ Share Investing, Macquarie cut its outlook to neutral from outperform for the multi-national retailer's shares.

In addition, the broker slashed its price target by 31% to $4.40 apiece.

This implies an upside of almost 12.5% based on today's price.

JP Morgan also refreshed its rating on Harvey Norman shares by dropping its 12-month price target by 20% to $4.50.

It appears that despite the price reduction, both brokers believe that the current share price is undervalued.

Harvey Norman share price snapshot

Market volatility on the ASX has led the Harvey Norman share price to sink 26% over the last 12 months. These losses have mostly come from the past three months.

On valuation grounds, Harvey Norman commands a market capitalisation of roughly $4.80 billion.

Motley Fool contributor Aaron Teboneras has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Harvey Norman Holdings Ltd. The Motley Fool Australia has positions in and has recommended Harvey Norman Holdings Ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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