The Temple & Webster Group Ltd (ASX: TPW) share price is rocketing 10.79% higher to $3.80 in afternoon trade on Friday.
Investors have pushed the share higher despite no news from the online furniture retailer.
Meanwhile, the S&P/ASX 300 Retailing Index (AXRTKD) is 0.6% down after posting gains this week.
What's up with the Temple and Webster share price?
The Temple and Webster share price has leapt higher this week after coming off a down period, and is now up more than 19% since last Friday's close.
Zooming out, and investors have been selling their positions since 31 August year.
Since then, the company's shares have tumbled from a high of $14.71 to hit 52-week lows last week.
However, the ASX retail share found buyers at this level, which has seen it jump to its current price.
In broad sector moves, the S&P/ASX 200 Consumer Discretionary Index (ASX: XDJ) has also turned course this week and is lifting another 1% today. It has now gained more than 4% since last Friday's close.
Investors look to have bought in at the sector's lows, possibly chasing some cheap stocks with fundamental strength.
However, the Temple and Webster share price has a way to go to return to its former highs. It's down more than 64% this year to date, and has slid more than 12% over the past month.
In the last 12 months, it has lost 63% of its value, bringing it back to January 2020 levels. This is best seen on a five-year chart, below.