Why is the Kogan share price soaring 6% on Monday?

The online retailer's share price is rebounding on Monday.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • The Kogan share price is taking off on Monday, lifting 6% to trade at $2.97 despite no news coming from the company
  • However, the gains might be in reaction to the company's 13% share price tumble last week
  • Additionally, the consumer discretionary sector is among the ASX 200's top performers on Monday

The Kogan.com Ltd (ASX: KGN) share price is lifting higher today after last week's disastrous performance.

And while there's been no news from the company to explain today's gains, there are a number of happenings that might have influenced it.

At the time of writing, the Kogan share price is $2.97, 6.07% higher than its previous close.

For context, the broader market is struggling on Monday. The S&P/ASX 200 Index (ASX: XJO) is down 0.67% while the All Ordinaries Index (ASX: XAO) has slipped 0.85%.

Let's take a closer look at what might be going on with the Kogan share price today.

a man sits at his computer screen scrolling with his fingers with a satisfied smile on his face as though he is very content with the news he is receiving.

Image source: Getty Images

What's going on with the Kogan share price?

Kogan's stock appears to be recovering from last week's 13% tumble despite the company's silence.

Kogan's stock hit a nearly four-year low on Friday when it slumped to $2.77 a share. Thus, today's boost might be a reaction to last week's selloff.

Interestingly, however, the latest data has placed the online retailer's stock among the most shorted on the ASX. The company has a short interest of 9% – making it the seventh most shorted stock on the Aussie market.

Today's gains might also come on the back of a broader boost experienced by many consumer discretionary shares.

At the time of writing, the S&P/ASX 200 Consumer Discretionary Index (ASX: XDJ) is up 1.96%, making it the ASX 200's second-best performing sector behind the S&P/ASX 200 Real Estate Index (ASX: XRE).

The Kogan share price is joined in the green by those of fellow retailers City Chic Collective Ltd (ASX: CCX), Accent Group Limited (ASX: AX1), and Adairs Ltd (ASX: ADH).

That's despite Deloitte predicting consumer spending will slow in the second half of 2022 amid rising costs, as reported by The Australian.

Sadly, today's lift hasn't been enough to boost the Kogan share price into the long-term green.

The stock is currently 66% lower than it was at the start of 2022. It has also slipped nearly 73% since this time last year.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended ADAIRS FPO and Kogan.com ltd. The Motley Fool Australia has positions in and has recommended ADAIRS FPO and Kogan.com ltd. The Motley Fool Australia has recommended Accent Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

A man in a business suit holds his hand up to his mouth as though sharing a secret and gives a sly grin.
Retail Shares

Billionaire buying isn't enough to lift this ASX retail stock. Here's why

Lovisa shares struggle despite fresh insider buying activity.

Read more »

Happy woman holding high heels.
Dividend Investing

$20,000 of Wesfarmers shares can net me $820 in passive income!

Wesfarmers could be a smart dividend choice for investors right now.

Read more »

Three people jumping cheerfully in clear sunny weather.
Retail Shares

3 reasons why the Wesfarmers share price is a buy

This leading blue-chip could be a top pick right now…

Read more »

Woman looking at prices for televisions in an electronics store.
Retail Shares

JB Hi-Fi vs. Harvey Norman: Which is the better retail buy?

A tale of two retail stocks in a challenging climate.

Read more »

Shot of a young businesswoman looking stressed out while working in an office.
Retail Shares

Why is this ASX 200 stock crashing 9% today?

The retailer's shares are tumbling again.

Read more »

Time to sell written on a clock.
Broker Notes

Sell alert! Why this expert is calling time on Harvey Norman shares

A leading investment analyst forecasts mounting headwinds for Harvey Norman shares.

Read more »

A male investor wearing a white shirt and blue suit jacket sits at his desk looking at his laptop with his hands to his chin, waiting in anticipation.
Broker Notes

With half year profits up 9% to $1.6 billion, are Wesfarmers shares a buy?

A top investment expert provides his outlook for Wesfarmers shares.

Read more »

A man with a wry smile on his face is shown close up behind ascending piles of coins as he places another coin on top of the tallest stack representing rising dividends
Retail Shares

Could this really be the turning point for Woolworths shares?

Is Woolworths finally going in the right direction?

Read more »