These ASX 200 companies just lost market share to a small-cap rival

This dog-eat-dog industry is seeing customers flee from the big players to smaller providers, seeking a better deal.

| More on:
Young woman using computer laptop smiling in love showing heart symbol and shape with hands. as she switches from a big telco to Aussie Broadband which is capturing more market share

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It's been a tough year for S&P/ASX 200 Index (ASX: XJO) companies, but it just became that much worse for a couple of giant telcos.

The Australian Competition and Consumer Commission today released the latest NBN wholesale market figures, and it's bad news for Telstra Corporation Ltd (ASX: TLS) and TPG Telecom Ltd (ASX: TPG).

In the quarter ending 31 March, the report showed the two largest players, Telstra and TPG (which owns the Vodafone brand), each lost 0.3 percentage points of the NBN market.

The third-largest NBN retailer, Optus, also lost 0.3 percentage points of market share.

So who's winning then?

It seems Australians are drifting away from the big ASX 200 telcos to sign up with smaller players offering better deals.

In fact, the market share of all the small providers outside the top four increased by one full percentage point.

The charge was led by Aussie Broadband Ltd (ASX: ABB), which boosted its share by a massive 0.5 percentage points. It now has 6.1% of the NBN market.

"The smaller internet providers are growing, and in doing so they are increasing competition in the residential broadband market," said ACCC commissioner Anna Brakey.

"The presence of smaller players with competitive offers is keeping the larger providers on their toes."

Despite its share of the pie shrinking, Telstra is still dominant, holding 43.7% of the market. TPG retains 23.3%, while Optus is down to 13.9%.

How are ASX telco shares doing this year?

Aussie Broadband shares have fared better than many other growing technology stocks, falling 15.8% for the year so far.

The stock price was actually up 17.3% year-to-date before a disappointing performance update sent it plummeting at the start of this month.

According to CMC Markets, three out of five analysts still rate it as a strong buy.

TPG shares have done well this year, actually gaining 2.7% since the first trading day of the year. This compares very favourably to the general ASX 200 index, which has plunged 7.1%.

The telco has also given out a 2.8% dividend yield to add to the capital growth.

The Telstra share price has largely followed the fortunes of the ASX 200, dropping 5.92% for the year so far.

Telstra shareholders enjoy a 2.77% dividend yield.

Motley Fool contributor Tony Yoo has positions in Aussie Broadband Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Aussie Broadband Limited. The Motley Fool Australia has positions in and has recommended Telstra Corporation Limited. The Motley Fool Australia has recommended Aussie Broadband Limited and TPG Telecom Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Communication Shares

a woman in business wear looks at her phone against the window of a high rise space with a city landscape view of tall buildings outside.
Communication Shares

Will the Telstra share price ever make it back above $6?

Can investors call on this stock for future capital growth?

Read more »

Ordinary Australians waiting at the bus stop using their phones to trade ASX 200 shares today
Communication Shares

'Failed people in real need': Telstra shares lower on triple-0 network outage penalty

The telco giant has been fined by ACMA for the snafu.

Read more »

Two mature women learn karate for self defence.
Communication Shares

2 Australian defensive stocks to buy now for stability

Who doesn't like stability?

Read more »

Man smiling at a laptop because of a rising share price.
Communication Shares

One top ASX growth stock I'm buying in December… before it's too late

I’m calling this ASX growth stock one of the leading ideas to buy right now.

Read more »

A woman shows her phone screen and points up.
Communication Shares

Could Telstra shares have a great year in 2025?

This blue-chip share could be a market-beater next year.

Read more »

Happy woman in purple clothes looking at asx share price on mobile phone
Record Highs

Why is this ASX 300 stock soaring 9% to a new record high?

This stock is catching the eye on Friday. What's getting investors excited?

Read more »

A woman standing in a blue shirt smiles as she uses her mobile phone to text message someone
Communication Shares

The pros and cons of buying Telstra shares right now

One leading broker has given its verdict on the telco giant's shares.

Read more »

Two laughing male executives wearing dark suits chat across a timber lunch room table while one of them holds up his phone to show information.
Communication Shares

Did Telstra just land a $100 million Cyber Monday deal outside the ASX?

Investors are buying Telstra shares today following some big news.

Read more »