Why is the Kogan share price slipping to a 4-week low on Tuesday?

Is this what's dragging the online retailer's stock lower?

| More on:
man grimaces next to falling stock graph

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • The Kogan share price dropped to its lowest point in nearly 4 weeks today before bouncing slightly to trade at $5.12 
  • There's been no news from the company to explain its 3% slide on Tuesday 
  • Though, the broader market and, in particular, the consumer discretionary sector is also struggling today 

The Kogan.com Ltd (ASX: KGN) share price is struggling on Tuesday, slumping to its lowest point in nearly 4 weeks.

That's despite no price-sensitive news having been released by the company since February.

At the time of writing, shares in Kogan are trading for just $5.12, representing a 3.2% tumble on the stock's previous closing price and an intraday low.

For context, the broader market is also in the red today. The  All Ordinaries Index (ASX: XAO) has slumped 0.63% while the S&P/ASX 200 Index (ASX: XJO) has dipped 0.6%.

Additionally, while Kogan was booted from the S&P/ASX 200 Consumer Discretionary Index (ASX: XDJ) in December, the sector is sliding lower today. It has slumped 0.67% at the time of writing.  

Let's take a closer look at what's going on with the online retailer and its peers on Tuesday.

What's weighing on the Kogan share price today?

The Kogan share price is struggling on Tuesday for no obvious reason, but at least it's not alone.

It's joined in the red by the stock of many of its consumer discretionary peers. Most notably, that of City Chic Collective Ltd (ASX: CCX).

The clothing retailer's share price has tumbled 7.8% on Tuesday despite no word being released to the market.

The share prices of PointsBet Holdings Ltd (ASX: PBH) and Breville Group Ltd (ASX: BRG) are in the same boat, sinking 3.7% and 2.6% at the time of writing.

While there's been no news from Kogan this week, it has remained one of the ASX's most shorted stocks.

As The Motley Fool Australia's James Mickleboro reported yesterday, 9% of Kogan's shares are in the hands of short-sellers.

Additionally, last week the company released a non-price sensitive update announcing a new partnership with QBE Insurance Group Ltd (ASX: QBE).

The pair are teaming up to issue Kogan-branded home, car, and CTP insurance products.

Right now, the Kogan share price is 40% lower than it was at the start of 2022.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Kogan.com ltd and Pointsbet Holdings Ltd. The Motley Fool Australia owns and has recommended Kogan.com ltd. The Motley Fool Australia has recommended Pointsbet Holdings Ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Consumer Staples & Discretionary Shares

A beautiful woman wearing make-up and long strings of pearls around her neck sits on a luxury old-style chair with an antique lamp beside her as she smiles happily with her head in the air as though she is very satisfied with something.
Consumer Staples & Discretionary Shares

I'd love to buy more Wesfarmers shares, but I won't right now. Here's why

It's hard to buy Wesfarmers when it's more expensive than Google...

Read more »

Couple look at a bottle of wine while trying to decide what to buy.
Consumer Staples & Discretionary Shares

Why is the Endeavour share price trading at all-time lows?

Let's take a look.

Read more »

domino's pizza share price
Consumer Staples & Discretionary Shares

Should I buy Domino's shares before the New Year?

Are Domino’s shares a good buy for 2025 after tumbling 50% in 2024?

Read more »

A man holds his hand under his chin as he concentrates on his laptop screen and reads about the ANZ share price
Consumer Staples & Discretionary Shares

Kogan shares worth $17 million sniffed by corporate watchdog

A well-timed and lucrative sale has the regulator intrigued.

Read more »

A man folds his arms as he stands amid a stack of used tyres.
Share Market News

Here's how the ASX 200 market sectors stacked up last week

The consumer staples sector came out best during a poor week of trading for the ASX 200.

Read more »

supermarket asx shares represented by shopping trolley in supermarket aisle
Consumer Staples & Discretionary Shares

Is the Coles share price a buy amid its 2025 outlook?

With its outlook in mind, are Coles shares a bargain?

Read more »

asx company executive with multiple fingers all pointing at him
Consumer Staples & Discretionary Shares

Woolworths shares slip amid criminal charges laid in NZ

The supermarket is in hot water across the ditch.

Read more »

Woman and 2 men conducting a wine tasting
Consumer Staples & Discretionary Shares

Treasury Wine share price jumps on big China news

The popular Penfolds brand may have found its home in China.

Read more »