March was a lousy month for ASX BNPL shares. Here's why

What happened to BNPL shares last month? We take a closer look…

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • March was rough for many ASX BNPL stocks, with only one of the sector's biggest players recording a gain for the month
  •  Inflation and interest rate fears might have impacted the BNPL sphere last month
  • However, its constituents were also weighed down by the planned merger of Zip and Sezzle and several index shakeups

Last month was a rough one for most ASX buy now, pay later (BNPL) shares.

While the broader market ended the month in the green – the All Ordinaries Index (ASX: XAO) and S&P/ASX 200 Index(ASX: XJO) each gained 6.3% in March – nearly all ASX-listed BNPL stocks slipped lower.

In fact, the market's favourite pureplay BNPL stock, Zip Co Ltd (ASX: Z1P), recorded the biggest tumble of the month.

So, what dragged on some of the sector's biggest players in March? Let's take a look.

Upset woman with her hand on her forehead, holding a credit card.

Image source: Getty Images

What drove ASX BNPL shares lower in March?

While ASX BNPL shares might have been hit with talk of inflation and interest rate rises, there were plenty of concrete happenings that weighed many down last month.

Firstly, shares in Zip and Sezzle Inc (ASX: SZL) both entered March fresh from the freezer after the former made a takeover bid for the latter.

The all-scrip deal – quickly accepted by Sezzle's board – will see investors receiving 0.98 shares in Zip for each Sezzle stock they own.

The Zip share price tumbled 6% on 1 March, while that of Sezzle gained almost 10%.

Zip also underwent a $148.7 million institutional placement to strengthen its balance sheet last month. Finally, it opened a share purchase plan that could raise $50 million.

Additionally, Sezzle made more headlines in March when it announced it would dump 20% of its workforce to save around US$10 million annually.

Over the course of last month, the Zip share price tumbled 32.5% while that of Sezzle fell 24.1%.

Block Inc (ASX: SQ2) was one of the only ASX BNPL shares to record a gain last month. It is, of course, the owner of former market favourite, Afterpay.

The Block share price gained 19.3% in March despite no news being released by the company. However, it was removed from the S&P/ASX 20 Index (ASX: XTL).

Speaking of index movements, shares in Latitude Group Holdings Ltd (ASX: LFS) entered the All Ords last month. Meanwhile, those of Splitit Ltd (ASX: SPT) were booted from the benchmark index.

Novatti Group Ltd (ASX: NOV)'s stock also went through an index shakeup – it was dumped from the S&P/ASX All Technology Index (ASX: XTX).

The share prices of Latitude, Novatti, and Splitit fell 5.7%, 4.1%, and 11.1% respectively last month.

Finally, ASX BNPL shares Humm Group Ltd (ASX: HUM) and IOUPay ltd (ASX: IOU) also slipped lower last month. They fell 2.2% and 5.5% respectively.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Block, Inc. and ZIPCOLTD FPO. The Motley Fool Australia owns and has recommended Block, Inc. The Motley Fool Australia has recommended Humm Group Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on BNPL shares

Happy woman shopping online.
BNPL shares

Up another 9%, how much higher can Zip shares go?

Zip is up 36% in the past 5 days and some experts think it can still double in value.

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

$10,000 invested in Zip shares one month ago is now worth…

Zip shares have come roaring back in recent weeks, smashing short sellers and delighting stockholders.

Read more »

A young man sitting at an outside table uses a card to pay for his online shopping.
BNPL shares

Why are Zip shares rocketing 24% today?

This buy now pay later provider released a strong update this morning.

Read more »

A man in a suit looks surprised as he looks through binoculars.
BNPL shares

Why are Zip shares flying 9% higher today?

Find out what brokers are tipping for Zip shares over the next year.

Read more »

A boy with sad eyes pulls the zip over his mouth and nose while doing up a large jacket where the collar stands up at head height.
BNPL shares

Zip shares plunge again after yesterday's 19% surge. Here's what changed

Zip shares tumble as ceasefire hopes fade and volatility returns.

Read more »

Man with a hand on his head looks at a red stock market chart showing a falling share price.
BNPL shares

Are Zip Co shares a buy right now?

Down 40% in 2026, is now the time to buy Zip Co shares?

Read more »

A man clenches his fists with glee having seen the share price go up on the computer screen in front of him.
BNPL shares

Are Zip shares still a buy after soaring 20%

Zip shares are now 67% higher than this time 12 months ago.

Read more »

Happy woman in purple clothes looking at ASX share price on mobile phone.
Broker Notes

Down 50% in 2026, Zip shares are 'one of the most compelling value opportunities on the ASX'

Blackwattle portfolio managers Robert Hawkesford and Daniel Broeren provide their assessment of this ASX financial stock.

Read more »