Why Meta shares cratered on Thursday

In just one day, about a fourth of the Facebook parent company's market capitalization has evaporated. Here's what investors should know.

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This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

What happened

Shares of Facebook parent company Meta Platforms (NASDAQ: FB) were absolutely slammed on Thursday, losing about one-fourth of their value. The stock fell as much as 26.6% but is down about 25% as of 11 a.m. ET.

The stock's pullback is directly related to Meta Platforms' fourth-quarter update, which featured slowing revenue growth and an earnings miss, as well as a first-quarter outlook that was far below what the Street was hoping for.

So what

Facebook said its fourth-quarter revenue increased 21% year over year to $33.7 billion. This compared to 35% year-over-year revenue growth in the third quarter of 2021. The deceleration was expected, as the company had warned of a tough year-ago comparison, challenges from recent changes to Apple's iOS ad tracking, and some ad budget headwinds due to supply chain issues. Earnings per share for the period decreased 5% year over year to $3.67, missing analysts' average forecast for $3.84. 

The main drag on the tech stock on Thursday is likely what management said about its expectations for the first quarter. Management guided for just 3% to 11% year-over-year growth during the period. Some of the main expected challenges during the period are Apple's iOS ad tracking and measurement changes, a tough year-ago comparison, and foreign currency exchange rates.

Now what

CFO Dave Wehner is known for being conservative about forecasts. Indeed, many of his expectations for significant revenue decelerations in the past never fully materialized. So investors should view Meta's first-quarter guidance as conservative. Nevertheless, the degree of the company's expected deceleration is concerning -- and investors should watch to see how reported revenue in Q1 actually fairs. 

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Daniel Sparks owns Apple. His clients may own shares of the companies mentioned. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Apple and Meta Platforms, Inc. The Motley Fool Australia's parent company Motley Fool Holdings Inc. recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool Australia has recommended Apple and Meta Platforms, Inc. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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