What happened for the Afterpay (ASX:APT) share price in October?

We look at how the buy now, pay later company fared during the month past.

a woman produces her phone and shows it to the attendant at a shop counter as they appear to be in friendly conversation in a fashion boutique with clothes and accessories.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It was a bumpy ride for the Afterpay Ltd (ASX: APT) share price in October as we reflect on another month that has come to pass.

Despite the ups and downs, the buy now, pay later (BNPL) company ended up more valuable than it was at the beginning of the month.

What happened to the Afterpay share price in October?

During October, there was effectively zero noteworthy news from Afterpay directly. However, there were developments in the payments space that likely influenced its valuation.

Since August, the Aussie BNPL player has been joined at the hip to its acquirer, Square Inc (NYSE: SQ). This is due to the nature of the deal involving 0.375 Square shares in exchange for 1 Afterpay share. This has created a direct link between the price of Square stock and Afterpay.

Despite this relationship, Square gained 6.4% in October while the Afterpay share price only increased 3.8%. The dislocation would suggest factors that have more of a bearing on the Australian company than its likely US-based suitor.

As we previously covered a couple of weeks ago, the Reserve Bank of Australia (RBA) published the conclusions of its review of retail payments regulation. The document outlines the suggestion for BNPL services to remove the 'no surcharge' rule. This would mean merchants could pass on the fee charged to them by the likes of Afterpay to the end customer.

Additionally, towards the end of October Westpac Banking Corp (ASX: WBC) lifted the curtain on its BNPL-esque offering. This hints at further competition being built out by the big banks in Australia.

What else?

The Afterpay share price might have received a boost throughout October as Square moved closer to its third-quarter earnings.

Investors might have been buying up shares in Square with the expectation of a favourable earnings result. These quarterly numbers will be revealed on 4 November.

Importantly, analysts have an average revenue estimate of US$4.54 billion for the quarter, which would reflect a 50% increase year on year. Meanwhile, the average estimate for earnings per share (EPS) is 39 US cents. This would be a near fivefold increase in earnings year on year.

Undoubtedly, the Afterpay share price will be in focus following Square's results.

Should you invest $1,000 in Betashares Australia 200 Etf right now?

Before you buy Betashares Australia 200 Etf shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now... and Betashares Australia 200 Etf wasn't one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys...

See The 5 Stocks *Returns as of 30 April 2025

Motley Fool contributor Mitchell Lawler owns shares of AFTERPAY T FPO. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended AFTERPAY T FPO and Square. The Motley Fool Australia owns shares of and has recommended AFTERPAY T FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on BNPL shares

A young woman smiles as she rides a zip line high above the trees.
BNPL shares

How Zip shares rebounded 45% from their 7 April lows to beat the ASX 200

Did you catch what happened with Zip shares in April?

Read more »

A young woman in a shop hands her credit card to the cashier.
BNPL shares

Up 41% in 3 weeks, should I buy Zip shares today?

Zip shares have been on a tear in April. Now what?

Read more »

A young woman smiles as she rides a zip line high above the trees.
BNPL shares

Zip share price rockets 15% on record cash earnings!

It’s a great day to own Zip shares today. Here’s why.

Read more »

A young woman in a shop hands her credit card to the cashier.
Share Gainers

Zip share price rockets 20% on $50 million buyback news

Zip shares are surging ahead of the company’s planned $50 million buyback.

Read more »

BNPL written on a smartphone.
BNPL shares

Down almost 40% this year, can Zip shares turn around?

Is it time to buy now or wait until later?

Read more »

A man looking at his laptop and thinking.
BNPL shares

Buy, hold, or sell: What's the verdict on Zip shares?

Time to buy the dip on Zip, or time to close the case for good?

Read more »

Overjoyed man celebrating success with yes gesture after getting some good news on mobile.
Earnings Results

Zip share price jumps 11% on record half year result

This buy now pay later provider has delivered another impressive result.

Read more »

A young woman in a shop hands her credit card to the cashier.
BNPL shares

Own Zip shares? Here's what to watch when the company reports next week

After big returns in 2024, here’s what to expect from the buy now, pay later company in next week’s report. 

Read more »