Own Zip (ASX:Z1P) shares? Here's the latest on the fintech's US push

The Aussie company is hoping to make inroads in the US with a new campaign

| More on:
An evening shot of a busy Times Square in New York.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Those invested in Zip Co Ltd (ASX: Z1P) shares might be interested to know the company has launched a new brand campaign in the United States.

The campaign includes catchy videos and light-up signage scattered across cities including New York, Los Angeles, and Chicago.

Over the course of the week just been, the Zip share price fell 1.8% to end Friday's session trading at $6.85.

For context, the S&P/ASX 200 Index (ASX: XJO) has gained 0.5% since this time last week.

Let's take a closer look at Zip's latest push in the United States.

Zip's latest campaign

Owners of Zip shares will likely be happy to learn the company's tapping into TikTok style, 6-second video ads to raise awareness of its brand in the United States following its acquisition of QuadPay last year.

QuadPay has since been absorbed and rebranded as Zip. According to an article published by AdAge and shared by Zip on social media, the campaign hopes to reintroduce the United States to Zip.

The publication quoted Zip's chief marketing officer Jinal Shah as saying: "We wanted to make sure people here knew who we were."

The campaign will involve 6-second ads tailored to audiences. Additionally, the video ads will reportedly "piggyback" off other commercials to encourage shoppers to check out using Zip's buy now, pay later (BNPL) offering.

Shah commented on the modern angle, saying:

We want to take advantage of advertising that's done by other brands to show, 'by the way, whatever you saw in that ad, you can buy and pay later with Zip'. That's how we're taking advantage of our surroundings, being more contextual and trying to drive that story home.

Zip share price snapshot

Despite a sluggish performance this week, the Zip share price is still in the ASX green.

It has gained 22% since the start of 2021. However, it is 2% lower than it was this time last year.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended ZIPCOLTD FPO. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on BNPL shares

Business people discussing project on digital tablet.
BNPL shares

$10,000 invested in Zip shares in FY 2025 is now worth

Let's see how this payments company's shares performed in the last financial year.

Read more »

a woman with lots of shopping bags looks upwards towards the sky as if she is pondering something.
BNPL shares

Why this fund manager remains bullish on Zip shares

Zip shares have surged 90% over the past year.

Read more »

A cool dude looks back at the camera while ziplining above the treetops.
BNPL shares

Zip share price rockets 19% on full-year earnings upgrade

Surging again today, Zip shares are now up 127% since their recent April lows.

Read more »

a young woman looks happily at her phone in one hand with a selection of shopping bags in her other hand.
BNPL shares

Up 87% since April, why the Zip share price can keep flying higher into 2026

A leading fund manager expects more outsized gains from Zip shares ahead.

Read more »

Woman looks amazed and shocked as she looks at her laptop.
Share Gainers

Guess how much $10,000 invested in Zip shares on 7 April is worth today!

The rebound in the Zip share price since 7 April has been nothing short of remarkable.

Read more »

Frustrated and shocked business woman reading bad news online from phone.
BNPL shares

Why is the Zip share price dropping today?

Let's see how this buy now pay later provider performed in April.

Read more »

A young woman smiles as she rides a zip line high above the trees.
BNPL shares

How Zip shares rebounded 45% from their 7 April lows to beat the ASX 200

Did you catch what happened with Zip shares in April?

Read more »

A young woman in a shop hands her credit card to the cashier.
BNPL shares

Up 41% in 3 weeks, should I buy Zip shares today?

Zip shares have been on a tear in April. Now what?

Read more »