Here's why the Douugh (ASX:DOU) share price is rocketing 18% today

Why are Douugh shares on fire today?

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The S&P/ASX 200 Index (ASX: XJO) has opened trading this week on the wrong side of the bed it seems. At the time of writing, the ASX 200 is down 0.66% to 7,271 points. But one ASX share is comprehensively defying the mood of the broader market today. That would be the Douugh Ltd (ASX: DOU) share price.

Douugh shares are trading at 7.5 cents each, up an extraordinary 18.46% so far this Monday. It was an even better story shortly after open too, with the ASX fintech company rocketing as high as 7.9 cents per share. That was up roughly 21% on Friday's closing share price.

So what's going on with Douugh shares here? Why is this embattled company exciting investors so much today?

Well, it's almost certainly the result of an ASX announcement the company made this morning before market open.

Making dough: ASX fintech announces strong US market growth

Kicking the week off in style, Douugh released an update on customer takeup this morning, and it certainly makes for some interesting reading.

Douugh reported that it doubled its US customer base over the first quarter of the 2022 financial year (1Q22). Its total customer number now stands at 55,321. That's up 53% from the end of the previous quarter (4Q21).

Douugh also reported that its customer deposits rose to $11.6 million, up 76% from the previous quarter, with collective debit card spending rising by 94%. The company also revealed that its funds under management have grown to over $5.5 million, up 11% from the previous quarter.

Here's some of what Douugh founder and CEO Andy Taylor had to say on these numbers:

We are seeing strong month-on-month momentum building now, which has accelerated following the launch of the integrated robo-advisory service and with the dialling up of growth marketing initiatives. As expected, we are demonstrating exponential growth on all key metrics, suggesting strong product market fit…

We see a window of opportunity to become the responsible financial super app for a large sector of underserved customers in the emerging gen-z segment, which we are well positioned to capture.

About the Douugh share price

Douugh shares have only been on the ASX for a little over a year, having IPOed back on 9 October 2020.

It's been a difficult journey for the company since then. The Douugh share price is now down around 85% from its 52-week high of 49 cents a share that it hit a few weeks after IPO back in November. Douugh is also down by close to 58% year to date in 2021 so far.

At the current Douugh share price, this company has a market capitalisation of $30.6 million.

Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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