The S&P/ASX 300 Index (ASX: XKO) is climbing in afternoon trade, after moving in circles during the morning period.
At the time of writing, the ASX 300 is up 0.82% to 7,263.3 points. The index had fallen around 1% over the past 2 trading days. However, those losses have now been erased.
Let's take a look at which ASX companies are leading the charge today.
Sezzle Inc (ASX: SZL)
At the time of writing, the Sezzle share price is rocketing 11.36% to $5.49, despite no news from the buy now, pay later (BNPL) company.
A reason for its shares accelerating could be that United States retail giant Target has announced the launch of a BNPL offering. Recently, the retailer partnered with Sezzle to entice customers with its affordable payment solutions.
The deal could have a huge impact on Sezzle's bottom line. Target is the eighth largest retailer in the United States, with a network of more than 1,909 stores.
Novonix Ltd (ASX: NVX)
Also soaring today is the Novonix share price, currently up 7.72% to $5.30.
The lithium company's shares had suffered heavy losses since the begging of October, but seem to have reached a support level.
Investors could be taking advantage of the recent share price weaknesses.
In the past week, Novonix shares fell by more than 20%, hitting a monthly low of $4.92 yesterday.
Super Retail Group Ltd (ASX: SUL)
Another strong performer on the ASX 300 so far today is the Super Retail share price, which is up 7.31% to $12.33.
The retail conglomerate's shares have risen on the back of a positive broker note from Swiss investment firm, UBS.
Its analysts upgraded the company's outlook to "buy" from a "neutral" rating. UBS said it is confident that spending in the retail sector will pick up towards the Christmas holiday season.
As such, the broker put a 12-month price target of $13.50 on Super Retail's shares. Based on the current share price, this implies an upside of about 10% on UBS' estimate.
And which ASX 300 companies are heading south?
Yancoal Australia Ltd (ASX: YAL)
Sinking today is the Yancoal share price, down 9.25% to $3.63 apiece.
The Australian energy company hasn't provided any price-sensitive news to the market, but its shares have tumbled. It joins a number of ASX energy sector companies slipping into the red today.
Yancoal shares touched the $4 mark at market close on Wednesday, reflecting a 40% gain for the week.
Whitehaven Coal Ltd (ASX: WHC)
Also sliding on the ASX 300 today is the Whitehaven share price, down by 8.08% to $3.30.
The Australian-based coal miner's shares have risen strongly since the middle of May, up roughly 180%. Underpinning the share price gains is the surging price for coking coal which is trading at US$230 a tonne.
It's also worth noting that Whitehaven shares were trading at a 52-week high of $3.64 yesterday.