Redbubble (ASX:RBL) share price has surged 16% in 9 days. Is it a buy?

Could Redbubble be a buying opportunity at its current price?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Redbubble Ltd (ASX: RBL) share price has seen better days than today. At the time of writing, the global online marketplace is in the red by 4.29%, at $4.355 per share.

However, the Redbubble share price has surged approximately 15% in value over the past 9 trading days. That's rather impressive considering many investors would be stoked with a 15% return over the course of a year.

Additionally, shareholders have experienced a strong bounceback from the $3.19 price witnessed in August, rallying 37% since then.

This poses the question: is now the time to buy Redbubble shares? Let's see what brokers and fund managers think of the opportunity.

a girl in a red t-shirt stands against a red door blowing bubbles through a red bubbleblower.

Image source: Getty Images

Is Redbubble a buy on the ASX?

Despite being included in the S&P/ASX 200 Index (ASX: XJO) back in April, the Redbubble share price suffered a swift fall soon after. This was instigated by a trading update from the company pointing out an increase in investments to drive its top-line growth.

However, investors seem to have had a change of heart following the release of the company's full-year results for FY21. Some notable items in its financials for the period included marketplace revenue increasing 58% to $553 million and earnings before interest, tax, depreciation, and amortisation (EBITDA) skyrocketing 930% to $53 million.

Since reporting these numbers, some brokers and fund managers have shared bullish perspectives on the eCommerce player.

Firstly, leading broker Morgans considers Redbubble a serious ASX opportunity. The broker currently has a buy on the company with a price target of $4.83. Importantly, it sees a lot of growth potential ahead for Redbubble.

For reference, the company is aiming to reach $1.25 billion per year in marketplace revenue in the next few years. This would represent an increase of 126% on its latest full-year revenue. If achieved, that would certainly be a significant level of growth.

Fund manager thoughts

Meanwhile, as we recently covered, EGP Capital is a big fan of Redbubble. At the end of August, the company was its fourth-largest holding in the Concentrated Value Fund.

The fund's chief investment officer Tony Hansen spoke highly of Redbubble's management and is optimistic for the company's medium-term prospects.

I remain very positive about the medium-term prospects of RBL, now that the marketplace has reached scale, the key decisions are around how to deploy cashflows in search of business optimisation. Each new time I hear CEO Mike Ilczynski discuss his strategy, I am more convinced he has a very clear vision for how best to position the business.

Additionally, Hansen notes that ASX-listed Redbubble could be enticing to US-based Etsy Inc (NASDAQ: ETSY) as a potential acquisition candidate.

Redbubble currently trades on a price-to-earnings (P/E) ratio of 38.61.

Motley Fool contributor Mitchell Lawler has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended Etsy. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Consumer Staples & Discretionary Shares

A couple sits on the bed in their hotel room wearing white robes, both have seen the bad news on their phones.
Consumer Staples & Discretionary Shares

EVT flags FY26 EBITDA growth amid hotel strength and portfolio changes

EVT expects EBITDA growth for FY26, with hotels leading performance and ongoing portfolio upgrades supporting future results.

Read more »

Happy smiling young woman drinking red wine while standing among the grapevines in a vineyard.
Consumer Staples & Discretionary Shares

Why is everyone buying this beaten-down ASX wine stock now?

Execution will determine if this rally has legs.

Read more »

Shot of a young businesswoman looking stressed out while working in an office.
Consumer Staples & Discretionary Shares

Guess which ASX 200 stock is sinking 15% on CEO change

The online furniture retailer has announced a leadership change today.

Read more »

Woman customer and grocery shopping cart in supermarket store, retail outlet or mall shop. Female shopper pushing trolley in shelf aisle to buy discount groceries, sale goods and brand offers.
Broker Notes

Should you buy Woolworths shares for the 'steady dividends'?

A leading analyst provides his outlook for Woolworths rebounding shares.

Read more »

A close up of a casino card dealer's hands shuffling a deck of cards at a professional gambling table with the eager faces of casino patrons in the background.
Share Gainers

Why is everyone buying Tabcorp shares this week?

Here's what is driving the latest price momentum for Tabcorp shares, and what to expect next.

Read more »

A group of people clink wine glasses in an outdoor, late afternoon setting to celebrate the rising Treasury Wine share price
Consumer Staples & Discretionary Shares

Why are Treasury Wine shares rocketing 16% today?

Investors are piling into Treasury Wine shares on Wednesday. But why?

Read more »

A happy couple drinking red wine in a vineyard.
Consumer Staples & Discretionary Shares

Treasury Wine Estates improves depletions and unveils regional model

Treasury Wine Estates improves depletions momentum and announces a new global operating model alongside key leadership changes.

Read more »

Woman chooses vegetables for dinner, smiling and looking at camera.
Broker Notes

3 reasons to buy Coles shares today

A leading analyst expects Coles shares are well-placed to outperform. But why?

Read more »