The Telstra Corporation Ltd (ASX: TLS) share price may be trading lower today but it is faring much better than the market as a whole.
At the time of writing, the telco giant's shares are down 0.5% to $3.90.
This compares to a 2.2% decline by the benchmark S&P/ASX 200 Index (ASX: XJO).
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Why is the Telstra share price outperforming?
Something that could be supporting the Telstra share price a touch today was news that the company is now offering two-hour deliveries in certain areas of Australia.
According to the media release, the new service, which is offered in partnership with Zoom2u Technologies Ltd (ASX: Z2U), provides Telstra customers with a free two-hour delivery of Apple and Samsung handsets to homes in selected areas of Sydney, Melbourne, and Brisbane.
However, it is worth noting that the service is only being trialled at the moment and may not be a permanent fixture for customers.
Nevertheless, it is being trialled at a very opportune time. With Apple just announcing the iPhone 13 and Samsung launching its flip phone, demand for handsets is increasing.
And if you're impatient when it comes to deliveries like I am, this offering could be what sways you to contract with Telstra ahead of rivals Optus or TPG Telecom Ltd (ASX: TPG).
To take advantage of the offer, customers will need to call a participating store and order their new Apple or Samsung phone. After which, Telstra advises that it will zoom the phone to the customer's home within two hours in eligible metro areas.
Zoom2u shares fall
While the Telstra share price may be performing better than the share market today, the same cannot be said for the Zoom2u share price.
Despite being included in this offering, the company's shares have tumbled 12% to 59 cents on Monday.
Though, this is still almost triple Zoom2u's IPO listing price of 20 cents from earlier this month.
