The Crown (ASX: CWN) share price lifts after last-ditch licence push

Crown has submitted a final plea for its Victorian casino licence ahead of judgement-day on 15 October.

Gaming ASX share price represented by hand throwing four red dice

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Crown Resorts Ltd (ASX: CWN) share price is gaining today after the company made a last-ditch attempt to convince regulators to allow it to keep its Victorian casino licence.

Within its final submission to the Victorian Royal Commission into the casino operator, Crown stated the company's licence benefited both the Victorian Government and the community.

Right now, the Crown share price is $9.21, 4.84% higher than its previous close.

Let's take a closer look at Crown's plea for its licence and what may happen to the Melbourne Casino Complex if the company fails to retain it.

Crown's last resort

The Crown share price is gaining today following the company's final submission to the Victorian Royal Commission.

The company's latest argument is if it loses its casino licence, it would be forced to sublet the casino on Melbourne's South Bank. According to Crown, that would make the complex less profitable and less enjoyable for visitors.

Within the submission, Crown stated:

[D]is-integration of the integrated resort would be more likely to result in reduced casino tax, significant inefficiencies, an inferior offering for customers and employees and a substantially diminished offering to tourism and the State of Victoria.

Crown currently holds a 99-year lease on the property. This means it would have to sublet the gaming segment to a competitor if it were unable to operate it.

However, Crown would still be able to operate all non-casino parts of the complex. Aside from the casino itself, the Melbourne Casino Complex houses hotels, restaurants, retail stores, residential and office accommodation, open space areas, and entertainment and recreation facilities.

While it looks like a desperate attempt to save skin, this might be good news for the Crown share price. It has reinforced that if the company loses its casino licence, it may still draw a profit from the complex. Albeit, a smaller return than its current profit.

According to a report in the Australian Financial Review last week, royal commissioner Ray Finkelstein has responded to such arguments before.

He has previously acknowledged there would be an adjustment period if another casino operator were to step in. However, the business is profitable and would continue to operate without major long-term impacts on Victoria as a whole.

Crown share price snapshot

Today's gains aren't enough to boost the Crown share price out of the red in 2021.

It has fallen 7% since the start of this year. It is also 1% lower than it was this time last year.

The company has a market capitalisation of around $5.9 billion, with approximately 677 million shares outstanding.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Consumer Staples & Discretionary Shares

a cute young girl with curly hair sips a glass of milk through a straw with a smile on her face.
Consumer Staples & Discretionary Shares

How are A2 Milk shares set to perform in 2025?

Wil investors be nourished next year?

Read more »

Woman customer and grocery shopping cart in supermarket store, retail outlet or mall shop. Female shopper pushing trolley in shelf aisle to buy discount groceries, sale goods and brand offers.
Consumer Staples & Discretionary Shares

How much could $5,000 invested in Coles shares be worth in a year?

Do analysts expect good returns from this supermarket giant's shares?

Read more »

A beautiful woman wearing make-up and long strings of pearls around her neck sits on a luxury old-style chair with an antique lamp beside her as she smiles happily with her head in the air as though she is very satisfied with something.
Consumer Staples & Discretionary Shares

I'd love to buy more Wesfarmers shares, but I won't right now. Here's why

It's hard to buy Wesfarmers when it's more expensive than Google...

Read more »

Couple look at a bottle of wine while trying to decide what to buy.
Consumer Staples & Discretionary Shares

Why is the Endeavour share price trading at all-time lows?

Let's take a look.

Read more »

domino's pizza share price
Consumer Staples & Discretionary Shares

Should I buy Domino's shares before the New Year?

Are Domino’s shares a good buy for 2025 after tumbling 50% in 2024?

Read more »

A man holds his hand under his chin as he concentrates on his laptop screen and reads about the ANZ share price
Consumer Staples & Discretionary Shares

Kogan shares worth $17 million sniffed by corporate watchdog

A well-timed and lucrative sale has the regulator intrigued.

Read more »

A man folds his arms as he stands amid a stack of used tyres.
Share Market News

Here's how the ASX 200 market sectors stacked up last week

The consumer staples sector came out best during a poor week of trading for the ASX 200.

Read more »

supermarket asx shares represented by shopping trolley in supermarket aisle
Consumer Staples & Discretionary Shares

Is the Coles share price a buy amid its 2025 outlook?

With its outlook in mind, are Coles shares a bargain?

Read more »