The Afterpay Ltd (ASX: APT) share price has been a very strong performer on Friday.
In morning trade, the payments company's shares are up almost 8% to $115.80.
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Why is the Afterpay share price storming higher?
There appear to have been a couple of catalysts for the rise in the Afterpay share price today.
The first is strength in the tech sector after a positive night of trade on Wall Street's Nasdaq index. The tech-heavy index stormed higher overnight after investors rotated out of value stocks and back into growth again.
It isn't just the Afterpay share price which is charging higher today. At the time of writing, the S&P/ASX All Technology Index (ASX: XTX) is up an impressive 3.6%.
What else is supporting its shares?
Also giving the Afterpay share price a lift on Friday has been a broker note out of Morgan Stanley this morning.
According to the note, the broker has retained its overweight rating and $145.00 price target on the company's shares. Based on the current Afterpay share price, this price target implies potential upside of 25% over the next 12 months.
What did it say?
Morgan Stanley has been looking into the company's proposed Afterpay Money offering. The broker is very positive on its plans and believes it has the potential to almost double its revenue in Australia.
In addition to this, it expects the offering to boost its core buy now pay later transactions, reduce processing costs, and generate high quality consumer data. Its analysts also see plenty of monetisation opportunities such as cashback offers.
An internal pilot team at Afterpay is currently working on a skeleton app in production with functioning deposit and savings accounts, with iterative prototype testing continuing with customers ahead of an expected launch in the first half of FY 2022.
