Why Zip (ASX:Z1P) and these ASX shares are rated as buys

Zip Co Ltd (ASX:Z1P) and these ASX shares could be in the buy zone. Here's what you need to know about them…

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There certainly are a lot of options for investors to choose from on the Australian share market.

But three that could be fantastic options right now are listed below. Here's what you need to know about them:

REA Group Limited (ASX: REA)

The first ASX share to look at is REA Group. It is the property listings company behind the market-leading realestate.com.au website and several international equivalents. It has been a strong performer over the last few years despite the housing market downturn. So, with the housing market rebounding this year, its medium term outlook is looking very positive.

Morgan Stanley is positive on the company and has an overweight rating and $175.00 price target on its shares. The REA Group share price ended the day at $158.59.

SEEK Limited (ASX: SEK)

Another ASX share to consider is this job listings giant. SEEK could be a great investment option thanks to its investments in growth opportunities, its domination of the ANZ market, and its growing international operations. Combined, SEEK appears well-positioned to deliver strong revenue growth over the next decade.

Credit Suisse is a fan of SEEK. Its analysts currently have an outperform rating and $34.00 price target on its shares. The SEEK share price closed at $32.10 on Wednesday.

Zip Co Ltd (ASX: Z1P)

Finally, this buy now pay later provider could be a great long term option for investors. This is due to the growing popularity of the payment method with consumers and merchants, the demise of credit card usage, and its international expansion. The latter includes US-based QuadPay business, which has a $5 trillion market opportunity.

One broker that is bullish on Zip is Citi. Earlier this month the broker upgraded the company's shares to a buy rating with an $11.30 price target. This compares to the latest Zip share price of $8.12.

James Mickleboro owns shares of SEEK Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of ZIPCOLTD FPO. The Motley Fool Australia has recommended REA Group Limited and SEEK Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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