Amazon to roll out Prime in-garage grocery delivery nationwide

Convenience is the driving force behind a service that picked up momentum during the pandemic.

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woman delivering Amazon prime parcel through in-garage grocery service

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This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Amazon (NASDAQ: AMZN) is expanding its in-garage delivery program for Prime members nationwide to wherever it currently offers grocery delivery.

Originally tested in just five cities last November, Amazon says the program will now be available in over 5,000 cities, making millions of Prime members eligible to use the service.

Grocery delivery was a growing phenomenon prior to last year's COVID-19 outbreak, but the global pandemic made the service a literal lifesaver for many who could not or would not go into public during the lockdowns.

Still, letting a person into your home to deliver groceries when you're not home requires a willing suspension of distrust. Walmart (NYSE: WMT) said it wanted to conquer the last 15 feet of delivery by offering an in-refrigerator grocery put-away service, but in-garage delivery seems arguably a superior option as it doesn't require giving permission into the inner sanctum of the home.

Prime members who use the service must have a myQ Smart Garage compatible door opener. According to the manufacturer Chamberlain Group, most garage door opener brands made after 1993 are compatible.

The myQ app is then linked with Key by Amazon. When ordering groceries, the customer chooses the Key Delivery option at checkout. Customers can be notified when the delivery is occurring and if they have a home security camera, can watch the delivery being made.

A Morning Consult survey Amazon commissioned found convenience was the main benefit consumers associated with grocery delivery; 70% of respondents said they preferred it to making a trip to the supermarket. Some 77% said saving time was a key consideration, too.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Rich Duprey has no position in any of the stocks mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Amazon and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon. The Motley Fool Australia has recommended Amazon. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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