Stock market rally: is it too late to buy and hold cheap dividend stocks?

Can investors still obtain a potent mix of capital growth and a generous passive income over the long run from cheap dividend stocks?

wondering about asx shares represented by woman surrounded by question marks

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The stock market rally following the 2020 market crash has caused many shares to trade at significantly higher prices. Despite this, it is still possible to purchase cheap dividend stocks in order to obtain a generous passive income and the potential for capital growth.

Through focusing on their quality and future prospects, an investor can realistically build an attractive portfolio of income shares. On a relative basis, it could deliver high returns in a low interest rate environment.

Cheap dividend stocks may still be available

While the recent stock market rally has pushed many share valuations to higher levels, some sectors remain modestly valued in comparison. Within them, it may be possible to buy cheap dividend stocks, since bullish investors may have turned their attention to other industries that apparently offer higher growth rates at the present time.

For example, a number of strong businesses in the retail and consumer goods sectors appear to have bright long-term outlooks.

Moreover, they seem to have the financial means to overcome future risks from a challenging economic outlook to produce a rising dividend payout for investors. Due to weak investor sentiment at the present time, they could offer the potential to generate impressive total returns in the coming years.

Focusing on the quality of income shares

Of course, not every cheap dividend stock could be worth buying at the present time. The world economy has experienced one of its biggest ever shocks in recent months.

As such, high dividends from previous years may fail to be paid in future. Similarly, some companies may struggle to survive difficult operating conditions should they have large debts or weak cash flow.

Therefore, it is important to check the quality of any stock before buying it. This can mean taking steps such as reading its latest investor updates, assessing its strategy, and analysing recent annual reports.

Doing so allows an investor to build a picture of the company in question so they avoid potentially unattractive investments. Moreover, they may be able to find the strongest businesses that trade at the lowest prices. They could prove to be the most appealing cheap dividend stocks to buy at the present time.

Considering the relative appeal of dividend shares

While cheap dividend stocks may be less prevalent than they were several months ago due to the stock market rally, their relative appeal appears to be high. The world is currently operating in a low interest rate environment that could persist for a number of months or even years.

Therefore, relying on other income-producing assets to generate a passive income may prove to be a disappointing move. By contrast, the return potential from dividend shares that trade at low prices could be highly attractive from a long-term standpoint.

Wondering where you should invest $1,000 right now?

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for over ten years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes could be the 'five best ASX stocks' for investors to buy right now. We believe these stocks are trading at attractive prices and Scott thinks they could be great buys right now...

See The 5 Stocks *Returns as of 6 March 2025

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

A happy young boy in a wheelchair holds his arms outstretched as another boy pushed him.
Share Gainers

Here are the top 10 ASX 200 shares today

Investors were once again selling this Thursday...

Read more »

A woman is happy about the ideas she and her colleague are coming up with, and writing on post-it notes.
Opinions

2 great ASX shares to buy after the tariff sell-off

After heavy declines, I’m interested in these stocks.

Read more »

A view of competitors in a running event, some wearing number bibs, line up together on a starting line looking ahead as if to start a race.
Share Market News

New investor? How the ASX 200 heavy hitters started the year

With more than 2,000 stocks to choose from, it can be helpful for new investors to understand the different sectors…

Read more »

A young woman holds her hand to her mouth in surprise as she reads something on her laptop.
Broker Notes

Why this top Australian stock could rise 30% in 12 months

Bell Potter thinks this stock is dirt cheap at current levels.

Read more »

A bored woman looking at her computer, it's bad news.
Mergers & Acquisitions

Which ASX stock is crashing 26% on a major takeover blow?

This stock is having a very tough time on Thursday after being dealt a big blow.

Read more »

Ecstatic woman looking at her phone outside with her fist pumped.
Share Gainers

Why Austal, Boss Energy, Capricorn Metals, and Ora Banda shares are charging higher today

These shares are having a decent session on Thursday. But why?

Read more »

A young woman holds an open book over her head with a round mouthed expression as if to say oops as she looks at her computer screen in a home office setting with a plant on the desk and shelves of books in the background.
Share Fallers

Why Bapcor, Fletcher Building, Inghams, and Yancoal shares are falling today

These shares are having a tough time on Thursday. But why?

Read more »

Woman looking at a phone with stock market bars in the background.
Opinions

4 reasons not to panic-sell ASX shares over the tariff trade war

We don’t need to sell just because share prices are going down.

Read more »