435,000 Aussies bought their first shares during the pandemic

Thanks to COVID-19, the stock market's now in the public consciousness. But how many rookies are throwing money around carelessly?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

An incredible 435,000 share market virgins in Australia bought their first shares since COVID-19 lockdowns hit these shores.

That's according to new research from Investment Trends, which found the number of active investors in Australia reached a new record of 1.25 million at the end of 2020.

It seems there is now a new generation interested in investing in equities, with 1-in-6 of those new investors aged under 25.

"COVID-induced market volatility and a low interest rate environment were important prompts for first-time investors entering the market," said Investment Trends head of research Irene Guiamatsia.

"But even more prominent was the desire to learn a new skill, highlighting how many Australians chose to spend their free time during the lockdowns."

Trading in foreign shares exploded during COVID-19

After the stock market crash in March, US shares rebounded far more spectacularly than Australian stocks. Since 23 March, the S&P/ASX 200 Index (ASX: XJO) has risen 47.7% while the S&P 500 Index (SP: .INX) has shot up more than 74%.

This piqued the interest of many local investors, with the number of Australians actively trading foreign shares doubling from the previous year.

There are now 109,000 Australians that actively dabble in shares outside our borders.

"The spectacular recovery witnessed by US stocks in the second half of 2020 has captured the attention of a global audience, prompting many Australians to consider investing beyond local equities," Guiamatsia said.

"A greater choice of investment platforms has been a key driver for uptake, with recent new entrants giving investors more choice than ever."

As well as specialist foreign market services like Stake, mainstream brokers like CMC introduced $0 brokerage trading of US shares for Australians in the past year. 

Newbies need education 

However, the influx of first-time share investors means trading platform providers need to pump up their education efforts.

Low-fee online brokers have lowered the barrier to entry for everyday Australians. But experts last year warned this could lead to social and financial problems similar to gambling.

The suspicion is that trading platforms receive a fee for each transaction, so there is little incentive for them to encourage their customers into a 'buy and hold' mindset.

Some modern share trading apps are also "gamified", increasing the adrenaline rush in the chase for short-term wins.

"[Trading apps] claim that it makes it easier for investors to understand stocks. But at the same time, the simplicity encourages retail investors to trade without undertaking thorough research," said senior lecturer in behavioural finance at RMIT University, Angel Zhong.

"A big selling point of these apps is the low transactional threshold, which encourages investors to buy low-priced stocks. In finance research, low price [is] a feature associated with what we called the 'lottery-like' stocks."

The Investment Trends study showed Australian share investors are indeed craving information. Strategy education was sought from 27% of investors, while another 20% craved daily newsletters from their broker.

"Too many times we've heard stories of investors getting caught up in FOMO, making rash short-sighted investing decisions," said Guiamatsia.

"But our research highlights that investors are hungry for knowledge, resources and tools to help them build long-term wealth. Investment platforms that effectively support their clients on their investment journey will stand out."

Motley Fool contributor Tony Yoo has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

A man sits on a bench atop a mountain with a laptop, making investments with a green ESG mind.
Share Gainers

Here are the top 10 ASX 200 shares today

Investors endured a day to forget this hump day.

Read more »

A woman presenting company news to investors looks back at the camera and smiles.
Broker Notes

Up 110% in 12 months: Why this ASX 200 stock can keep flying

Let's see what Bell Potter is saying about this high-flyer.

Read more »

Contented looking man leans back in his chair at his desk and smiles.
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

A young female investor with brown curly hair and wearing a yellow top and glasses sits at her desk using her calculator to work out how much her ASX dividend shares will pay this year
Opinions

Why I'm still investing in ASX shares during tariff uncertainty

There are a few reasons why I plan to continue investing even during uncertainty.

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Fallers

Why Imricor, Imugene, Newmont, and Pepper Money shares are falling today

These shares are having a tough time on hump day. But why?

Read more »

A young woman holding her phone smiles broadly and looks excited, after receiving good news.
Share Gainers

Why Droneshield, Meteoric Resources, Mount Gibson, and Tyro shares are charging higher

These shares are having a good time on hump day. But why?

Read more »

A young woman sits with her hand to her chin staring off to the side thinking about her investments.
Share Market News

Does this broker prefer Treasury Wine or A2 Milk shares?

These consumer staples companies are comparable in size but not in upside according to this broker. 

Read more »

Broker looking at the share price.
Share Market News

5 things to watch on the ASX 200 on Wednesday

The Australian share market looks set to give back yesterday's gains.

Read more »