The IOUpay Ltd (ASX: IOU) share price is on course to start the week with a small gain.
In afternoon trade, the Malaysia-based buy now pay later provider's shares are up 1% to 51.5 cents.
Why is the IOUpay share price pushing higher?
As well as getting a boost from improving investor sentiment in the tech sector, the IOUpay share price was given a lift by a positive announcement this morning.
According to the release, the company has expanded its leadership team with a couple of key new appointments.
Who has IOUpay appointed?
The release explains that Eddie Lee has been appointed Chief Commercial Officer (CCO) and Calvin Yeap has been appointed Chief Marketing Officer (CMO).
In respect to its new CCO, the company advised that Mr Lee brings 20 years of business development, country management, and corporate leadership across the online payments, online data management, and advertising industries.
He will be responsible for the commercial development for IOUpay's business across the South East Asian region. The company notes Mr Lee has a proven track record of territory expansion and successfully building revenues through developing large big brand corporate relationships and merchant distribution channels.
The CCO has previously held positions as Country Manager for Malaysian listed online publishing and advertising corporate Innity Corporation Berhard. Prior to this, he was President of iPay88 Philippines, where he successfully grew the online payments business to service over 5,000 merchants.
Last week IOUpay announced an agreement with iPay88. You can read about that here.
As for its new CMO, the release advises that Mr Yeap has 15 years of experience specialising in digital marketing, corporate communication, and stakeholder engagement to build brands and revenues across South East Asia.
He has held positions as Head of Operations and Marketing for global travel technology leader Amadeus' Malaysian operations for five years. He was also Head of Marketing for iPay88 and Head of Corporate Marketing for the Global Payments and Services Division of iPay88's parent NTT Data Corporation.
The company notes that during his four years with iPay88, Mr Yeap successfully led iPay88 to be a household name in Malaysia. He also successfully launched iPay88 in Cambodia, Thailand and Bangladesh, as well as significantly increasing NTT data's footprint and brand presence regionally across South East Asia.
Shareholders will no doubt be hoping these new executives bring similar successes to IOUpay.
