Super Retail (ASX:SUL) share price falls despite surge in sales

The Super Retail Group share price is moving around this morning following release of the half-year results. Here are some details.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Super Retail Group Ltd (ASX: SUL) share price opened around 2% higher this morning following the release of the company's half-year results. 

At the time of writing, the Super Retail Group share price is approximately $11.30 a share, down 2.6%.

Let's check out the half-year performance and what it might mean for the Super Retail Group share price.

Super Retail share price slumps despite strong half-year results

Super Group Retail reported total group sales of $1.78 billion for 1HFY21. This is a 23% increase from the prior corresponding period (pcp). Online sales soared 87% to $237.4 million.

The company's group segment earnings before interest, tax, depreciation and amortisation (EBITDA) powered up 95% to $311.4 million. Statutory net profit after tax (NPAT) charged 201% higher to $172.8 million. Underlying NPAT also blasted up 139% reaching $177.1 million.

The Group had no bank debt and a cash position of $416.8 million at the end of the period. The Super Retail Group fully franked interim dividend is 33 cents per share.

Commenting on the performance, Chief Executive Officer and Group Managing Director, Anthony Heraghty said: 

We are pleased with a first half financial performance characterised by robust top-line growth, higher gross margin and strong operating leverage. Our omni-retail capability has been instrumental in enabling the Group to pivot towards shifting consumer spending habits and deliver profitable growth, underpinned by strong digital sales.

The strong operating leverage that the Group has been able to deliver in the first half, during a period of robust online sales growth, clearly reinforces the profitability of our digital sales and the scalability of our omni-retail platform.

Company snapshot

Super Retail Group owns and operates a portfolio of retail brands across Australia. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac BCF, and sporting retailer Rebel Sport.

The Group fulfilled over 2 million online orders during the first half and increased the membership of its online loyalty club by adding 700,000 more members than in the pcp.

Over the past 12 months, the Super Retail Group share price has gained roughly 29%.

Wondering where you should invest $1,000 right now?

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for over ten years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes could be the 'five best ASX stocks' for investors to buy right now. We believe these stocks are trading at attractive prices and Scott thinks they could be great buys right now...

See The 5 Stocks *Returns as of 6 March 2025

Motley Fool contributor Gretchen Kennedy has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Super Retail Group Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

A happy young boy in a wheelchair holds his arms outstretched as another boy pushed him.
Share Gainers

Here are the top 10 ASX 200 shares today

Investors were once again selling this Thursday...

Read more »

A woman is happy about the ideas she and her colleague are coming up with, and writing on post-it notes.
Opinions

2 great ASX shares to buy after the tariff sell-off

After heavy declines, I’m interested in these stocks.

Read more »

A view of competitors in a running event, some wearing number bibs, line up together on a starting line looking ahead as if to start a race.
Share Market News

New investor? How the ASX 200 heavy hitters started the year

With more than 2,000 stocks to choose from, it can be helpful for new investors to understand the different sectors…

Read more »

A young woman holds her hand to her mouth in surprise as she reads something on her laptop.
Broker Notes

Why this top Australian stock could rise 30% in 12 months

Bell Potter thinks this stock is dirt cheap at current levels.

Read more »

A bored woman looking at her computer, it's bad news.
Mergers & Acquisitions

Which ASX stock is crashing 26% on a major takeover blow?

This stock is having a very tough time on Thursday after being dealt a big blow.

Read more »

Ecstatic woman looking at her phone outside with her fist pumped.
Share Gainers

Why Austal, Boss Energy, Capricorn Metals, and Ora Banda shares are charging higher today

These shares are having a decent session on Thursday. But why?

Read more »

A young woman holds an open book over her head with a round mouthed expression as if to say oops as she looks at her computer screen in a home office setting with a plant on the desk and shelves of books in the background.
Share Fallers

Why Bapcor, Fletcher Building, Inghams, and Yancoal shares are falling today

These shares are having a tough time on Thursday. But why?

Read more »

Woman looking at a phone with stock market bars in the background.
Opinions

4 reasons not to panic-sell ASX shares over the tariff trade war

We don’t need to sell just because share prices are going down.

Read more »