Could ASX retail shares be the best ASX shares to own right now?

Could ASX retail shares be the best shares to own right now as retail sales jump and consumer confidence hits 10-year highs?

| More on:
A happy shopper with lots of bright shopping bags, indicating a positive surge for ASX retail share price

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Australian economy has shown further signs of recovery as its retail sector bounces back to pre-COVID levels.

October retail trade estimates of turnover and volumes for retail businesses, including store and online sales, rose 1.4% month-on-month or 7.1% higher compared to October 2019. The resilience and recent strength of retailers has drawn a series of broker upgrades. Here are the ASX200 shares that have been upgraded this week. 

Harvey Norman Holdings Limited (ASX: HVN

Credit Suisse raised its Harvey Norman share price target from $5.06 to $5.30 with an outperform rating. This represents a 16% upside to its closing price on Wednesday of $4.570. The broker predicts that the work from home trend will stick and provide further upside potential to earnings. 

More recently, on 25 November, Harvey Norman updated the market with its year-to-date profit and sales figures. Its aggregated sales revenue increased 28.2% for the period from 1 July 2020 to 21 November 2020 when compared to the prior corresponding period. Similarly, its unaudited preliminary profit before tax for the period 1 July 2020 to 31 October 2020 had jumped more than 160.1%. 

JB Hi-Fi Limited (ASX: JBH

Similarly, Credit Suisse also upgraded its JB Hi-Fi rating from neutral to outperform, and share price target from $50.62 to $53.02. The price target is just below the JB Hi-Fi's previous record all-time high of $52.99 set in early October. 

The broker was pleased with the company's strong balance sheet and low debt levels. Credit Suisse anticipates the work from home trend to continue and support earnings growth. 

Michael Hill International Ltd (ASX: MHJ

The Michael Hill share price jumped almost 20% last Thursday after a strong first quarter update. This update highlighted strong same store sales growth of 7.9% for the 22 week period ended 29 November 2020. As such, all markets achieved a significant lift in sales, resulting in online sales increasing 110% for the 22-week period. 

Despite the temporary store closures and ongoing foot traffic impacts on the key Christmas trading period, the company currently expects to deliver an EBIT result for first-half FY21 to materially exceed the prior year half one result.

The update exceeded Citi's expectations and the broker raised its price target from $0.50 to $0.620 with a neutral rating. This represents a 6.8% upside to its closing price on Thursday of $0.580. 

Motley Fool contributor Lina Lim has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Retail Shares

A woman sits at her computer with her chin resting on her hand as she contemplates her next potential investment.
Retail Shares

Up 90%, this ASX 200 retail stock's CEO just sold $500,000 worth

What could this mean?

Read more »

View of a mine site.
Retail Shares

Why buying Wesfarmers shares could provide unique lithium exposure

In the last 12 months, the stock has rallied more than 28%.

Read more »

Photo of two women shopping.
Retail Shares

Why one leading fund manager thinks this fallen ASX All Ords stock is a turnaround buy

This is a bargain stock, according to a leading fundie.

Read more »

a woman wearing fashionable clothes and jewellery checks her phone with a satisfied smile on her face in a luxurous home setting.
Retail Shares

Guess which ASX 200 stock just extended its $580 million buyback

Could this draw investor attention to the stock?

Read more »

A man holds his hand under his chin as he concentrates on his laptop screen and reads about the ANZ share price
Retail Shares

Own Wesfarmers shares? Here's why Bunnings' monster profits are raising eyebrows

Bunnings is the jewel in Wesfarmers’ crown. Some people are questioning whether it should sparkle as much as it does.

Read more »

Woman checking out new laptops.
Retail Shares

Harvey Norman shares see red on ASIC case update

This could put the saga to rest.

Read more »

A man looking at his laptop and thinking.
Retail Shares

Why this investing expert is cashing in some gains on Wesfarmers shares

The ASX 200 stock is up more than 27% over the past 12 months.

Read more »

A woman looks at a tablet device while in the aisles of a hardware style store amid stacked boxes on shelves representing Bunnings and the Wesfarmers share price
Retail Shares

Why today is a big day for Wesfarmers shares

Why is everyone talking about Wesfarmers shares today?

Read more »