ASX retail shares gear up for Christmas boom

Retail data suggests shoppers are going to spend up big over Christmas. Here are two ASX retail shares with both brick-and-mortar and online offerings.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This year the COVID-19 pandemic delivered a blow to many retailers across Australia. Brick-and-mortar retailers have been under pressure from lockdown restrictions, cautious consumer spending and intense competition from online retailing.

However, there are signs of a turnaround. Roy Morgan, an Australian market research company, conducted a retail sales forecast with the Australian Retailers Association (ARA) in November. They predict Australians will spend over $54.3 billion across retail stores during the Christmas period, which is an increase of 2.8% on the 2019 Christmas period.

Because of the impact of spending patterns caused by COVID-19, the Roy Morgan retail sales forecast also suggested that online retailing is predicted to grow by 6.6% compared to 2019.

Here are two ASX retail shares with both brick-and-mortar and online stores.

A happy man and woman on a computer at Christmas, indicating a positive trend for retail shares.

Image source: Getty Images

Myer Holdings Ltd (ASX: MYR)

The Australian Financial Review (AFR) reports that department stores are expecting the online shopping boom to stick around, post-pandemic. The AFR article quotes former Myer chief executive Richard Umbers as saying "So many people have now shopped online for the first time as a result of COVID, and they like the experience."

Myer's group online sales grew by 61.1% to $422.5 million in FY20, which made up 16.7% of total sales in FY20. Overall in FY20, Myer reported a total sales of $2,519.40 million, which is a decline of 15.8% from $2991.8 in FY19. It reported earnings before interest and tax (EBIT) of $78.5 million, which went up 34% from FY19.

During 2020 Myer has received COVID-related rent concessions from its landlords and is negotiating what its future store footprint might look like as it focuses growing on its online offering. The department store reduced its coverage by 14,000 square metres in 2018–19 and 26,000 square metres in 2019–20.

The Myer share price is currently trading at 30 cents, down 37% from 49 cents in January.

Accent Group Ltd (ASX: AX1)

Accent Group is a leading retail and distribution footwear company, with brands including the Athlete's Foot, Hype DC, Platypus Shoes, Vans, Dr. Martens, Timberland and Palladium etc. It operates across Australia and New Zealand.

With sales growing by 15.70% in the past five months (excluding the impact of Victoria and Auckland's lockdowns), Inside Retail reports that CEO Daniel Agostinelli is pleased with Accent Group's strong trade to date and with the performance of the company's new stores. 

Accent Group has an integrated omni-channel business model, which is a marketing strategy to unite user experiences from brick-and-mortar to mobile/digital shopping. According to the company, the model allowed it to grow its online orders from an average of $200,000 per day to $800,000–$1 million per day from April to June 2020.

Additionally, in the fourth quarter of FY20, more than 50% of digital shoppers were new customers to Accent Group.

This company has a market capitalisation of $1.20 billion, trading at $2.18 per share, which is above its pre-COVID price level.

Motley Fool contributor MWUaus has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Accent Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

A man holding a cup of coffee puts his thumb up and smiles while at laptop.
Broker Notes

Top brokers name 3 ASX shares to buy next week

Brokers gave buy ratings to these ASX shares last week. Why are they bullish?

Read more »

A man in his 30s with a clipped beard sits at his laptop on a desk with one finger to the side of his face and his chin resting on his thumb as he looks concerned while staring at his computer screen.
Broker Notes

Buy, hold, sell: Life360, Northern Star, and Sigma shares

Are these popular shares buys? Here's how analysts rate them.

Read more »

Business man marking buy on board and underlining it.
Broker Notes

6 ASX All Ords shares elevated to strong buy status after March sell-off

The ASX All Ords fell 8% in March after the US and Israel attacked Iran and oil and gas prices…

Read more »

Red buy button on an Apple keyboard with a finger on it.
Broker Notes

Brokers name 3 ASX shares to buy right now

Here's why brokers are feeling bullish about these three shares this week.

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Market News

Why Beetaloo, Fortescue, Orora, and Whitehaven Coal shares are dropping today

These shares are ending the week in the red. But why?

Read more »

Man in a business suit leaps off a boulder in front of a blue sky.
Share Gainers

3 ASX 200 stocks surging 13% to 36% in this shortened trading week

Investors sent these three ASX 200 stocks flying higher following the Easter break. But why?

Read more »

Three happy office workers cheer as they read about good financial news on a laptop.
Share Gainers

Why Amaero, Mesoblast, Telix, and Tivan shares are charging higher today

These shares are ending the week on a high. But why?

Read more »

A young couple stands next to a real estate agent in an empty apartment they are inspecting.
Real Estate Shares

Mirvac shares sink to their lowest level since 2015. Is this ASX property giant back on the radar?

Multi-year lows put Mirvac shares back on investors’ watchlists today.

Read more »