Shopify reports record-setting Black Friday sales

The e-commerce platform is starting off the holidays with a bang.

| More on:
ecommerce asx shares represented by woman shopping online

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

In a press release Saturday, Shopify Inc (NYSE: SHOP) announced that merchants using its e-commerce platform achieved record global sales of $2.4 billion on Black Friday alone. This represented an increase of 75% over 2019. 

More than 1 million merchants in 175 countries helped boost the digital sales watermark, with the festivities beginning in New Zealand and continuing around the world. By 8 a.m. EST on Friday, Shopify had already achieved $1 billion in sales.

Shopify also released other metrics to illustrate the early success of its holiday shopping season. The average Black Friday shopping cart totaled $90.70, an increase of 11% compared to the year-ago period. With more people shopping from home due to the pandemic, mobile sales edged lower to 67%, down from 69% in the prior-year period. At the same time, desktop sales climbed to 33%, up from 31%.

This underpins other data that suggested more consumers have pivoted to shopping online in the face of the pandemic. A report from Adobe Inc (NASDAQ: ADBE) Analytics found that online spending during Black Friday jumped nearly 22%, according to a report by CNBC. 

At the same time, preliminary figures showed that retail-store traffic dropped to abysmal levels, down roughly 52% compared to 2019, according to data released by Sensormatic Solutions. The report found that traffic levels were also down for the period beginning on Sunday, Nov. 22, and ending on Black Friday, sliding 45%. The report suggested that fewer in-store doorbuster sales and store closures on Thanksgiving, as well as the increasing adoption of e-commerce, contributed to the decline.

In 2019, Shopify reported sales of $2.9 billion on its platform between Black Friday and Cyber Monday, an increase of 61% over the prior-year period. Investors should stay tuned as Shopify appears poised to demolish the sales records it set just last year. 

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Wondering where you should invest $1,000 right now?

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for over ten years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes could be the 'five best ASX stocks' for investors to buy right now. We believe these stocks are trading at attractive prices and Scott thinks they could be great buys right now...

See The 5 Stocks *Returns as of 30 April 2025

Danny Vena owns shares of Adobe Systems and Shopify. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Adobe Systems and Shopify. The Motley Fool Australia has recommended Adobe Systems. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on International Stock News

A man looking at his laptop and thinking.
International Stock News

Amazon: A good quarter but some concerns

Here's our initial take on Amazon's financial report.

Read more »

Man looks up at apple on his head.
International Stock News

Apple: Growth in a difficult environment

Here's our initial take on Apple's financial report.

Read more »

A woman sits at her computer with her chin resting on her hand as she contemplates her next potential investment.
International Stock News

Why Microsoft stock popped this week

Microsoft stock was up by 9.5% this week.

Read more »

Electric vehicle such as Tesla being charged at charging station.
International Stock News

Tesla searches for Musk successor: Why this matters

Could Elon get the chainsaw from his own board?

Read more »

customers inside and outside a Microsoft retail store
International Stock News

Microsoft shares earnings report: What's the verdict?

Investors moved the Microsoft share price significantly.

Read more »

Warren Buffett
International Stock News

Countdown to Berkshire's AGM: What do investors expect to hear from Warren Buffett this year?

All eyes will be on Omaha, Nebraska this weekend.

Read more »

A smiling woman holds a Facebook like sign above her head.
International Stock News

Meta surges on blockbuster earnings report

It's a good day to be a Meta investor.

Read more »

A family sits on their couch, eyes glued to the television.
International Stock News

Can Netflix be a $1 trillion company by 2030?

How much more can it grow its subscription base?

Read more »